Designing A Positive Shopper Experience On Your Ecommerce Website

Not every ecommerce website has the capacity to offer a secure and smooth sailing experience which encourages online shoppers to keep coming back

. It is important for ecommerce website owners to check if their portal is able to quickly orient their visitors; make them feel safe and comfortable in the shopping environment and whether or not the website is functional in encouraging users to add items to cart and confirm transactions.

1. Creating a Trustworthy Environment

Like the Blink Test which is a common term which refers to the three seconds that a website is permitted to have their visitors orient themselves to the website; an ecommerce website owner needs to put their portal through a test which determines if the content is easy to understand and if the website appears to be trustworthy by their target audience members.

This is crucial because most ecommerce websites demand that registrants offer personal demographic information as well as credit card information. Thus trust is crucial towards creating a positive shopping experience online.

Ask yourself the following questions

1. Can a visitor understand within 3 seconds what my website is selling?

2. Does my website feel inviting and does it encourage users to share their credit card information?

3. Is it possible for users to find what they are looking for in less than 30 seconds?

4. Does my portal have a mechanism which offers relevant recommendations to users who are browsing?

5. Is the content of my website engaging and relevant?

If your market research comes back with negative answers for even a single one of these questions, you need to revisit your ecommerce strategy, content and web design.

2. Affirm their Decision to Shop at Your Website

In continuation to the previous point, your website must constantly attest that they have made a correct decision to shop on your portal as against the hundreds of other options that are probably available on the internet today. Within three seconds, the user is able to assess your website and pass a judgement on whether or not their choice is right.

3. Integrating Bes Practices in Design

The easiest way to impress a visitor is by implementing best practices website design and development. The colours that you use the typography and the visual appeal it offers plays a significant role in building visitor perceptions. Use clean backgrounds, along with crisp and bold text which stands out against your background. Also remember that too much copy can intimidate your registrants, and as an ecommerce website you need to rely more on appealing visual content to increase registrations and sales.

In addition to this, make sure that the overall look and feel, privacy policy and other touch points through the website work towards creating a comfortable shopping environment which encourages shoppers to share personal information. It is especially important to create a secure and well designed checkout interface, which is a point where most buyers tend to change their decision to shop on your website. Statistics show that a single page checkout results in higher sales turnover than a multiple page checkout process.

73% online shoppers tend to stop their online purchase process because they felt that the side asked for too much personal information. As an ecommerce website owner if you are able to tackle the insecurity of information in a user and provide simple and quick answers to their buying needs, you are bound to create a profitable experience for your buyers as well as for yourself.

by: Stella Richard

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