While developing new websites, one must always be thinking its high ranking over Search Engines to get Return On Investment
. These high rankings can only be achieved if a website is in compliance with the algorithm of Search Engines.
A website development and designing process has to adhere to Search engine guidelines so that it can be spidered easily and frequently. Google for example, shares all its guidelines on its webmaster guidelines section to help webmasters prepare a website that Google considers as authority. These guidelines of website development and designing if followed accurately a website would get popular among its targeted visitors and will have the potential to rank above its competitors.
Some of these important and beginners tips to Website designers and developers as stressed by Google for Search Engine compliance are listed below:
1. W3C validated (Worldwide Web Consortium): It is very crucial to ensure that all the coding of a website is validated as per the W3C standards. To identify if website development and designing meets this W3C standards, one can always refer to authoritative tools that help in reviewing website codes.
2. Canonical Optimization: If a website has canonical problem in its codes, it can cause the search engines to consider its content as duplicate. This is violence of guidelines as stressed by Google and hence can cause penalty to website
3. Internal Navigation: A correct navigation structure is highly required to help a website get read by search engines and considered authority. All the pages of a website should be interlinked without errors in the linking structure (no broken links)
4. Site Map: A website should be integrated with perfectly developed site map that lists all the existing web pages of the website. This sitemap is read by all search engines to easily index all thye pages of the website. Hence, it should be developed error free.
After having updated all the website development and designing codes, an expert search engine compliance strategy should be implemented to make the website popular among its users. SEO assists in higher ranking of website and hence helps in attracting visitors that turn into business contacts.