Designing An Effective Seo Strategy
Organizations or individuals always want a good deal and to get this will talk to several companies
, when they are looking for high-quality, low-cost SEO services. It is therefore, essential for the SEO experts to work on their proposals to highlight the benefits of the services they offer. Apart from impressing clients, creating the best proposals will also help you hit the ground running when you start working on the project. Use these helpful tips to close your leads, build your reputation as a professional and stay ahead of the competition.
1.Evaluation of the Clients Project
Before you talk to your client, take some time to browse through their site. Problems that might prevent the site from ranking well in search engines can be spotted right away. When you contact the prospective client, you will already have a couple of tips for them.
Now talk to the client to get a good idea of exactly what he or she needs. A variety of strategies is available in SEO, but you need to know the clients goals before you can create an effective plan. To get a better understanding of what the client actually does and what they might require from you, ask some of the following questions.
What is the size of your organization?
What are the products or services you offer?
What campaign areas are you interested in - local, national, or international? Perhaps a mixture of two or more?
Are you interested in a geo-specific campaign that focuses on a particular city?
Have you worked with any SEO agencies in the past? Why have you decided to look for another?
How many visitors does your site get each month?
Are you using a PPC campaign?
How much do you currently spend on your PPC campaign?
What kind of budget do you have in mind for this project?
Asking these questions will give you relevant information about the client. Additionally, it will show the client that you are a professional who wants to create a unique campaign that fits into their business goals.
2.Analysis of Keyword Search Volume
Running a keyword search volume analysis will help you determine what keywords to focus on. This keyword research tool from Done! is especially useful when combining geo specific locations with particular keywords.
When you get the volume analysiss results, export them to Excel and delete those that arent relevant. In general, you can delete keywords that get less than 1,000 hits on Google each month. You can also eliminate those that are too broad or dont target the clients specific niche.
You could end up with a list well over 100 keywords. Dont worry, you wont be able to target many more than 20 to 30 anyway, and these extra keywords can be used in the future when you move on to Phase Two of the campaign.
Now that you have the top keywords you can look at their CPC info. This will help you determine how valuable first page ranking is in the clients niche and how much competition you have to go against to get there. Knowing more about the competition will also help you start thinking about what kind of budget the campaign will require.
3.Keyword Ranking Analysis
A preliminary analysis of the keyword ranking is beneficial at this point. The SEO Books Rank Check is useful because it is very fast. It doesnt always give you the most accurate results though, so check them on Google. Tools like WebSEO also give you more accurate ranking reports.
You will have an idea once you know the keyword rankings, of what is needed to get first page rankings with geo specific keywords.
Send the keyword information to the client along with your proposal. This will help the client see what kind of work you have done so far and provide some evidence that supports your SEO strategies. Of course, the client is going to get all of the traffic for any specific keyword. Check out this article to learn more about Google first page rankings and the amount of traffic you can expect from them.
4.Request Permission to Perform Traffic Data Analysis of the Clients Site
The amount of traffic to the clients site and their different sources should be known. This can be done by requesting the client to add you to their Google Analytics stats. It also presents the chance for you to further your relationship with the client by providing some brief evaluation services for free. Ask questions such as
What are the clients goals?
Is the site converting?
What is the sites bounce rate?
5.Check Search Engine Indexing
Some times you will find that a clients site has a good inbound link count and great PR rankings, but the on-page SEO is just horrible. In such scenarios, you might be able to make some substantial improvements without spending much effort or money.
Check to make sure that the site is indexing properly by using Google to search for site:www.YourProspect.com. If you only find a couple of indexed pages when the site has many pages, then you know that there is a problem. Ask for a site map and also ask the client to add you to their Google Webmaster Tools data. This access to information is essential to develop a truly effective plan.
6.Evaluate the Sites On-Page Content
Look for content that can have a positive impact on search results. Development of keyword-rich content, if not already present, should then be added to your proposal. Its an extra expense for the client, but it can really help.
7.Identify the Sites On-Page SEO Issues
You need to know what kind of work it will take to fix any existing SEO issues before you can make an effective proposal. When you look at the site, pay particularly attention to the following subjects.
Flash-Based Sites: sites using Flash are not very good at attracting search engines, though they may look nice. If your company offers web site redesign services, then you should suggest the client to avail that. It could really help their SEO results.
Database: look for database elements that arent SEO friendly. Some of the most common problems include poor site navigation, long URLs without keywords, and duplicate content. Check if the client has resources to handle such changes. Otherwise, you will have think of including that in your project.
On-page Coding: look for title tags, meta tags, SEO friendly navigation, and external CSS.
8.Evaluate the Clients Competition
Check one of the geo-specific keywords for which your client needs to rank for, on google. Explore the strategies used by competition to attract traffic and rank on the first page. The number and quality of the inbound links is the most important criterion that needs to be investigated. You should know what you are up against, since this is one of the most laborious and expensive process of SEO.
9.Check Google Local Business Listings
The site of the client should be listed in the Googles local business listing, since this is considered more valuable than organic results by google. A huge traffic bump can be created by this.
10.Propose Using Business Profiles
There are a couple of advantages to adding a client to popular business profile sites like Yelp and HotFrog. These profile listings can rank right on the first page of Googles search results. This increases the clients web presence and makes it more likely that Google will direct more traffic to their site. The extra benefit is that Yelp now has an iPhone app that can direct more traffic towards your clients site.
Keep in mind that Yelp allows users to post both positive and negative feedback. Make sure that your clients are aware of this so that they arent shocked by negative comments.
11.Designing the Proposal
After you go through these steps you should have the information that you need to make a proposal that addresses the clients concerns. Ensure that all information you found during research is included in the proposal. And dont worry about giving away the information without getting paid for it. For, the clients are sure to sense that you have gone the extra mile and this will encourage them to choose you for their SEO needs.
If your prospective client has budget concerns, then try to find a way to make the proposed strategies less expensive. You might, for instance, offer to act as a consultant. That way you can give them expert SEO recommendations without charging them for all of the work that goes into improving traffic. Or you can work with the client to develop a plan that fits into their budget restrictions. Try to accommodate them as well as you can. Good business practices like these will improve your professional reputation and keep your clients coming back in the future.
by: Alizarose
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