Designing Effective Flyer Using Free Flyer Templates

Before exploring the options of free flyer templates

, there are certain points that need to be kept in mind. The first and foremost golden rule that lies behind designing a professional flyer is to be basic and minimalistic. One needs to remember that the main purpose of a flyer is to attract attention and the design of the flyer should be based on that premise. Here are a few pointers that will help one creating a simple and effective flyer:

Look through the options- Before settling on a design, research on the different types of flyers that are present. One may mix and match the layouts of a few flyers or base his/her design on a flyer that catches attention.

Audience- When one is researching on the effective mediums to communicate, he or she must always remember, it is meant for the audience. Also keep in mind, the tone of the flyer- serious, casual or funny

Internet- As always, the Internet is always a source of inspiration. There are many ideas for free flyer templates or there are templates that are available for download. These templates help people to save a lot of energy and time in preparation and design.

Attention catching- As mentioned before, audience is an important factor in flyer designing. To keep the audience's interest intact, one can- create a ctachy headline, the message should be short and concise, mention the benefits of the advertised product or service.

Creativity- Another major factor in flyer design. The flyer needs to have eye catching graphics and solid content to sell the product.

There are many programs and software that help in designing a flyer such as CorelDraw, Macromedia Fireworks and Adobe Illustrator. These are the some of the most recommended programs if one is well-versed in graphic designing. But in case one is an amateur, it may be a waste of money and also space on the PC. There are websites that offer free flyer templates that are ready-to-print. Resources offer different forms of template, so the template should be customized as per the needs of the business. The free flyer templates offered in the Microsoft Office are: Technology business brochure (2-pg, 8.5 x 11, tri-panel) Back to School Pamphlet, Business brochure (Level Design), Tri-Fold Brochure Template (8.5 x 11) and so on. The Brochure templates usually include categories such as:

1)Telecommunication

2)Technology, Science and Computers

3)Utilities/Industrial

4)Sports

5)General

6)Religious/Spiritual

7)Military

8)Medical

9)Legal

10)Special Occassion or Holidays

Stock Layouts sell many flyer tamplets but they also offer the option of free download of the same. They are available in few recognised formats. In PC, they are Microsoft Publisher, Microsoft Word, CorelDraw, Adobe Illustrator, Adobe InDesign, QuarkXpress, Adobe PageMaker, whereas in Mac, they are Adobe Illustrator, Microsoft Word, Adobe InDesign, Adobe PageMaker and QuarkXpress. Most free template flyers allow one to customize their flyers. They offer options such as text, picture and logo which help the flyer take on a unique character.

by: Brian Jones

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