Designing Your Own Websites
The question of how to make a website can easily be answered via referral to blogging
sites like WordPress and Blogger where even the greenest horn can establish his own website. However, these blogging sites are not recommended for individuals who want outstanding websites that can be used for non-personal purposes such as in selling products and services.
Instead, we strongly suggest either signing up for website design tutorials or hiring a professional web designer. The website will then have all the desirable traits of outstanding websites, which means higher amount of traffic and, thus, sales for the products and services offered.
Traits of Outstanding Websites
Web designers aim for the following general traits:
Original Content - As cliche as it sounds, content is king! Visitors will visit the site when its contents are relevant, original and readable.
Targeted Benefits - The website should immediately offer the benefits provided by the product or service to the target market.
Easy Navigation - The pages must be easy to navigate as well as organized and labeled in a user-friendly manner. Search boxes, functional links and informative pages are a must.
Professional Design - The website must have an attractive layout while also establishing the company's public image.
Fast Speed - The loading speed is affected by several factors including number of graphics, traffic volume and server speed. Of course, the faster the loading speed, the better for the website.
SEO, Links and Tracking - These aspects are essential in driving and monitoring traffic to the website.
Basically, the website should be user-friendly while also being informative to the reader and attractive to the eyes. Such a balance can only be achieved with the right skills set in web design.
Traits of Web Designer
Let's assume that you decided to hire a web designer to build your website from the ground up, so to speak. We suggest looking for the following professional and personal traits in the web designer:
Wide-ranging Portfolio - Look at the designer's portfolio of works to determine his abilities and capabilities in site development. Evaluate his flexibility in design especially where aesthetics, navigation and link-building are concerned. Basically, the web designer should have a wide-ranging portfolio from, say, children's websites to technology websites.
Good Client Relations - The designer should be able to work in a professional manner with the client with the end in mind being to satisfy his needs and wants in the website. Keep in mind that the client is the boss of the project and, thus, it is his preferences that must be followed while the web designer will make suggestions.
If you choose to design the website as a DIY project, your web design tutorial e-books, classes and videos will come in handy.
No matter your choice, always remember that designing websites should be undertaken with great care and caution. After all, your website is your online business card and store in one venue.
by: Elijah James
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