Designing a Website that stands out

Author: Andrew Marshall

Author: Andrew Marshall

One of the most important things to take into consideration with web design is that a website needs to stand out amongst the millions of sites across the internet. It doesnt matter how many people visit your website if they all leave within seconds. You need to engage the audience and get your message across. Animation can be very important in the success or failure of a website. They shouldnt complicate, but rather compliment the rest of the site. They should be relevant to the rest of the website and the purpose that it serves. If you can make animations convey a message about what the website or your business is about then you are on the right track. Animations should fit in with the rest of the site and help achieve the goals of the website. Photographs can be key. The quality of them can make or break the website. You shouldnt have too many though; quality is more important than quantity. In certain niches all sites tend to be the same, with very similar designs. There are times when you may want to conform with some of these rules, but not too much. It can help show what your site is about as visitors may recognise trends. It is best to be original when possible though. You want to stand out and grad the attention of the audience. You gain no real benefit from being just like every other site in your niche. Your site will have no advantage over the competition if it is exactly the same; you need to be different. Many are afraid of being too radical, but this is not necessarily a bad thing as long as you can pull it off successfully. Again you need to think about your visitors; you dont want a flashy, modern website if you are targeting the elderly, for example. The key here is to get the balance right. A website is not for a Web Designer to experiment with, but for the visitors. You need to think about who the site is for, and what is likely to attract them. Your design should then be based on this. The focus should be on the message you are attempting to convey. The colour and layout should have the role of being attractive so they grab the attention of the visitor. The colours need to go together though, as your site is useless if nobody can read the text over the background colours. It is a good idea to look at others for inspiration, but dont copy them. Look at websites you like and use them to come up with ideas of your own. You can then use these websites and develop some of their features into your own unique design. Andrew Marshall About the Author:

Web Design London

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