Creating different sections of Visitors referred by the Social Media
It is quite obvious that you would want a simple way to analyze the impact of your SMO efforts on social media marketing of your brand as you are investing time and energy in adding campaign tracking. Web Analytics tool gives you an easy and uncomplicated solution to track your SMO efforts in an effective manner. All you need to do is to create a different section that includes only those visitors that have been referred and diverted to your website by social media. For this, you will require a query parameter that can be found in all URLs campaign tracked by the social media.
Once you are done with that, you need to create another section that keeps a tab on the cumulative result of the other two sections created earlier. This will enable you to monitor all the visits to your website essentially referred by social media. You can then make two sub-sections out of this data.
Recognizing visibility of some primary social media websites