Determining What to Outsource to Help Make Your Internet Marketing Strategy Work

Determining What to Outsource to Help Make Your Internet Marketing Strategy Work

So: you've figured out how much money you're worth each hour when focusing just on your expertise, you've developed a list of the various things that your business does and with what frequency, and you have categorized each and every one of them. It is now time to move on to the next step of outsourcing: determining what work to outsource, and understanding just how much your Internet marketing strategy will be better because of it.

Determining What Tasks Are Costing You Money

The first step in determining which tasks you want to outsource is determining which categories of task are making you money, and which of them are costing you money. This is one of the biggest secrets of outsourcing: only outsource things that actually cost you money. Once you have compiled a sufficiently long list of the tasks that doing yourself cost you money, it's time to determine which ones you should be outsourcing.

Figuring Out Which Tasks Are Worth Doing Yourself

The flip side of the coin spoken about above is that some tasks simply aren't worth outsourcing. For example, you might not make any money sending a 50 word email, but will it cost you more money to farm it out to someone else than it will to just type it up yourself. Which tasks are going to cost you more money to outsource than to just bite the bullet and do yourself is really a matter for you to decide as you examine your task and category lists.

Note that tasks that can be found within this topic aren't necessarily quick tasks like shooting out emails or making a phone call or two each day, and can actually be long and involved tasks. For example, if you're running a website and your expertise is in programming, it may still be cheaper for you to write your own content rather than outsourcing it. This not only gives you quality control over the text content, but lets you avoid paying for it yourself.

As with all of these tasks, it's important to be aware of which fall into your area of expertise and which do not. Even if it isn't something you consider yourself an expert at, just sticking to what you're also good at can also be a great idea. Ultimately, the biggest secret of outsourcing is just to be making a profit regardless of your task.

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