Determining Your Consulting Niche

Determining Your Consulting Niche

Determining Your Consulting Niche

One of the most important aspects of starting and marketing an offline consulting business is determining your consulting niche. The most effective marketers are those who work to attract a specific group of people by offering a small, targeted range of services. You'll achieve much greater results by becoming a specialist than a generalist.

The first step is to evaluate and understand your personal strengths and weaknesses and which services you plan to offer your clients. There's a huge range of possible services you can offer, and by narrowing in, you'll be able to make money AND perform the tasks you enjoy the most, and which yo're most skilled at.

Do you understand website design but aren't so thrilled with PPC marketing? Then plan to assist clients in taking their business online, designing a cohesive website and attracting visitors.

Do you know online promotion inside out, yet just can't seem to get into social networking? Then either hire a contractor to help your clients develop their Twitter and Facebook accounts, or delay offering those services until you can.

Maybe you have had tremendous success finding new clients in online forums, but don't enjoy the process of working with Google AdWords. Then target the clients who need the skills you possess rather than those who want what you can't (or don't want to) offer.

Once you decide what you do best, you can set your services, determine your rates and begin to consider the industry you would like to target. Just as you target clients who need a specific service, you will do best to target a specific industry or type of business as well.

You can begin with businesses in your local area that seem to be lacking an Internet presence. For instance, if you search for day cares in your city and find only two out of twenty that have a website, there's a good possibility the other day care owners could use your help in getting their businesses online. The same would be true whatever the industry, be it hairstylists, or garden stores, or gift shops.

You might also select a certain niche because you already know several people in that industry who could use your help. If you've got contacts with local electricians, for instance, and you have contacts within that field, it would be easy to contact them and offer your services to help them expand their online market with your help.

While you may think that your business will grow faster if you offer your consulting services to any business in your local area, the opposite is actually true. Targeting your audience by determining your consulting niche will help your prospects to know you're the right consultant for them.

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