Determining Your Quality Score

How significant is the Quality Score? Mostly for everyone

, it identifies if their PPC campaign is worthy of their investment. It is the key factor that determines how much you need to pay to secure a strong spot in the search engine results page. Your marketing dollar will increase much more if you will have a good Quality Score. For this reason, you should keep an eye on this factor regularly. It will let you know how well the performance of your campaign is.

If you have a low Quality Score, it means that more needs to be done in terms of organising keywords, modifying the text ad, and improving the landing page. It can also entail ridding your campaign of keywords that are too specific because you're missing out on convertible traffic from a wider range of audience. Below are some helpful hints that will let you know how to find your Quality Score in Google Adwords:

There are three options available in Google Adwords. The interface is very user-friendly so locating the Quality Score is very easy. The options include:

1. Using Customise Columns

This option lets you know whether the Quality Score is "Great", "Ok", or "Poor". The first step is to sign in to the AdWords account before selecting the campaign. Look into the ad group and opt for the Keywords tab. On the top of the ad group table, select Customise Columns. The drop-down menu will appear; you should choose Show Quality Score. Click on Done when you have defined this metric.

1. Choosing Status Command

Actual numerical figures are provided to let you know what the quality score is. After you sign in to your AdWords account, select the campaign and ad group you want. Repeat the same process outlined in the first option. But instead of clicking Customise Columns, you should select the icon found in the Status Column. Keyword Analysis will be shown; look at the second section. That is where the Quality Score is located.

1. Creating a Keyword Performance Report

Select the Reporting at the top once you sign in to Google Adwords. Click on Reports and choose Create New Reports. You will see a report type segment there, go to "Placement/Keyword Performance" and use the Advanced Setting. Choose Add or Remove Columns before putting a check on the Keyword Quality Score Detail box.

In the Templates, Scheduling and Email section, you should select Create Report. The list of Quality Scores for the keywords that you selected will be known.

by: Pilar Torres Wahlberg

POST COMMENT

Gruyere Cheese - The High Quality Cheese How Can You Pick Only Quality Wood Pellet Boilers And Stoves China Factory Making Excellent Top Quality Goods At Decrease Cost Follow Quality Standards For Your Article Submissions Bring Forth Quality Leads Through Custom Logo Highlighters How Does Being Successful Impact Your Quality Of Life? Web Hosting Coupons - Saving Money And Quality Mortgage Call Capture For Quality Mortgage Leads Meat Storage Systems For Quality Maintenance Cheap Tail Lights - High Quality Low Price Top 3 Tricks For A Successful Choice Of Quality Wood Pellet Heating Systems Connecting To Quality With Hdmi Splitters Selecting A Quality 12v Inverter