Developing a Banner Advertising Campaign

Developing a Banner Advertising Campaign

Developing a Banner Advertising Campaign

Banner advertising is an excellent way of promoting your product. The key to banner advertising is making sure that the banner is placed where your target audience will be able to see it. Banner advertising is also tricky, because there is a limited amount of space available. The advertisement must be clear and concise. It must also drive the potential consumer back to you through a phone number or website where they will have the ability to reach the company for more detailed information.

A banner must also be eye catching. If it is to be displayed where people may only see it for a few seconds or a minute at most, their eyes must be drawn to it. The viewer must have something that draws them in and makes them read, absorb and retain that information in just a short span of time. Often, companies that choose banner advertising choose catchphrases. They find something eye catching and then direct the viewer's attention to their website for further information. Bright colors, bold lettering, shocking wording and even striking images are all different ways that an advertisement can grab one's attention.

The final key to banner advertising is consistency. It is important that newer companies keep a banner in a specific area for a prescribed length of time. Having a banner up one day and taken down the next will leave out the person who was not quick enough to catch all the information the day before. Planning where you will place the banner and how long it will stay there will help to ensure success for the advertising campaign.

Short term campaigns are good for limited time, customer specific events. An excellent example of this is sporting events where advertisers hang their banners. The products they sell are geared towards the type of people attending the event. These people will pick up on certain banners because they spend several hours sitting at that event in particular. They have more time to absorb and take in what is occurring around them. In addition they are more likely to be interested in the products that are around them. Sporting enthusiasts will be interested in sports drinks and clothing that are typically advertised at matches.

A banner campaign can be a fairly inexpensive way of getting the word out about a company or product. As with any type of advertising, if it is well planned and put together, then it will be a success.

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