There have been several instances when one finds business offering a proactive service as a reactionary response, just when the situation appears to be going beyond one's control and there are chances that you might end up losing some of your most valued customers. Customer service refers to the act of addressing the issues faced by the customer and thereby helping them to make better use of your products and services and also by assuring them of the fact that you would ready to help whenever they require your assistance. Proactive customer support implies attending to customer issues promptly. All that is required in this respect is a bit of foresight and the availability of the necessary technological aid that empowers businesses to take the initiative themselves, take an aggressive stance as far as communications are concerned and then deliver the goods through appropriate problem solving methods. This approach of providing proactive support goes a long way in establishing your business as a brand. As is evident by now, it improves the quality of customer service manifold. Under ordinary circumstances, the support team can respond to a particular query only after a while and this gap creates a divide between the knowledge of the customer and its final resolution. However, by developing a proactive customer support system, the problems can be dismissed even before the consumer realizes their existence. This exhibits the extent to which an organization is committed towards ensuring consumer satisfaction and this can win you brownie points in this extremely competitive business scenario. Also proactive support helps to reduce costs to a great extent. The calculation is pretty simple when you consider the resources that are employed when you have to address a problem immediately. This may range from innumerable calls to elaborate emails. Delivering proactive service also ensures that your business ends up supporting a large number of customers with diverse products and services. There are automated service mechanisms that are dedicated to carrying out the task. The staff is thus free to shift their focus on other pressing problems, issues that are more technical and demanding in nature. There are diverse techniques and mechanisms that are been adopted by companies to establish themselves as a business that offers such prompt services. These have helped them to develop a much stronger relationship with their clients, the optimum use of their human resources and also to reduce their cost of operations substantially.