Development Of The Ray Ban Wayfarer Sunglasses

Ray Ban Wayfarer sunglasses is one type of the classic sunglasses designed by Raymond

Stegeman since the year 1952, whose design was completely different from the metal sunglasses in the past. It was a radically new shape, being considered to be the turning point for the world sunglasses.

Ray Ban Wayfarer sunglasses, taking advantage of the modern plastic molding technology, enjoyed a vast popularity in the 1950s and 1960s. The plastic using in the sunglasses make the frames rather light and the price relatively low. Audrey Hepburns spot in the movie Breakfast at Tiffany's in 1961 has transformed the Ray Ban Wayfarer sunglasses into an accessory legend.

The heyday in the 1950s and 1960s could not stop the fade in the 1970s. The worst thing is Ray Ban Wayfarer sunglasses would be on the verge of extinction.

Fortunately, the crisis did not last long, and Ray Ban Wayfarer sunglasses came back again to the center in the 1980s. The Successful show in over 60 movies and televisions per year, especially the show in 1983 movie Risky Business sported by Tom Cruise, presented a Wayfarer liking trend. Meanwhile, the collections of Ray Ban Wayfarer sunglasses have enlarged from the only 2 models in 1981 to the 40 models in 1989, which can meet peoples diverse tastes.

The successful comeback only last to the 1990s. In fact, Ray Ban Wayfarer sunglasses were completely outpaceed by the wraparound frames. The design was not popular any more at that time.

In 2001, Ray Ban Wayfarer sunglasses underwent a series of significant reforms, the redesign exactly. The new sunglasses became much smaller and less angular, and the materials changed from the acetate to a light injected plastic, also the sunglasses are easier to wear. All the innovative redesigns brought the Ray Ban Wayfarer back into the limelight of the world.

In the late 2000s, Ray Ban Wayfarer sunglasses found the vintage frames were popular with people once again. They decided to return the design to the original and rebellious styles, but with much better marketing strategies, such as the MSN connect with the consumers and so on.

In the 2008, Ray Ban released a line of colorized Wayfarer in collaboration with five NYC artists. Some are with different colors, while some are featured as color-combination. The most interesting thing is that Ray Ban intended to make the DIY possible in eyewear field. At that time, you will have a blank pair of Ray Ban Wayfarer sunglasses and a pack of markers and stencils to customize your own pair. It sounds so exciting.

The slump and comeback again and again to the Ray Ban Wayfarer sunglasses tell us a truth that you must always be progressive, or else you just fall behind and finally be washed out.

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by: MarkBurnsy

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