Email appending has taken a shape of a formal business process with its own specialist vendors
, at times it seems it has move away from the normal email marketing practices. Today, nobody is interested or keen to recommend opt-out email marketing. Here, you add people to the list without their knowledge or permission, but provide them with an opportunity to unsubscribe before you continue with the emails.
Email appends has become an important and indispensable tool for the marketers. It has gained immense popularity specially for B2B email appending as it is difficult to grow a list of B2B subscriber. Difference between questionable and right use of email appending lies in the way the appended emails are used.
When you send outbound message to your email appended list of contacts with an opt-out link, then it is a clear signal that you are deciding to subscribe the user to your massage based on then and not taking efforts or time to go through it and opt-out. The situation may be different- they may not be interested at all and you assume that they are interested. The reason behind your decision might be because of the fact that they did not un-subscribe.The real fact is they they didn't have the time to unsubscribe or did not go through your opt-out message to act on it or other several such reasons.
On the other hand if you opt for email appending solution to help you reach a user base to showcase your worth to them and ask them for their permission, this is the most effective and ethical way to leverage email append and build a list of subscribers who care about you and pay attention to your message.
Emailified is a complete guide on email appending, click on the above link to explore more.