Difference Between Bulk Sms Guaranteed Delivery And Commercial Bulk Sms Routes

Bulk SMS marketing is the easiest, smartest and spam-free way of communication

. As majority of the modern civilizations own at least one (many even own more than one) mobile phone, reaching thousands of people in a smart way has become possible now.

Now if you are wondering exactly how you will be benefitted through bulk SMS then here in this article we are going to discuss about that.

o The entire system is based on Internet, that's why no complexity is involved with it

o Send as much SMS as you want just in a single click

o You will get the advantage of instant delivery of messages

o You can easily send advertisements along with SMS

o Bulk SMS is an excellent way to directly penetrate your target customer. As everybody carries mobile handset almost all the times, people simply cannot ignore an incoming message.

o The entire system of bulk SMS is quite easy to navigate

o For sending Bulk SMS a fully automated software is used through which you can send end number SMS messages in just three easy steps.

o The software used for Bulk messaging purpose is secure and comes with user-friendly utility with GUI interface.

o In this service you will get the advantage to choose your own keywords, which will help you the most in promoting your business/products/services. The receivers can see those keywords in their cell phones.

o This way of SMS comes on the top in modern competition scenario

The bulk SMS industry changed significantly over the last two years or so as spam became an issue with carriers and the industry defined itself by distinguishing between the features of a route and the price the client pays.

In this article, we will take a look at the difference of commercial bulk SMS routes vs. guaranteed bulk SMS routes.

Commercial bulk SMS routes:

Commercial bulk SMS routes may include all features a guaranteed route offers but the delivery is not always guaranteed. Users therefore always have to test before they send a batch. Managed sends always include one message at the end of the batch sent for management to check whether the messages before theirs were delivered.

Guaranteed Bulk SMS routes:

Guaranteed bulk SMS routes on the other hand guarantee not only delivery, but also include all the features that clients wish for (delivery reports, binary support etc). The only negative point is that guaranteed bulk SMS routes are charged at a premium price.

So, let's take a look at the price issue:

Lets suppose a client purchase 1 million credits from a commercial bulk SMS route where delivery is not guaranteed at say 2 Euro cents per SMS. Upon sending, only 50% of the messages arrive. That implies that the client achieved 50% success and in effect paid 4 Euro cents per SMS.

With guaranteed bulk SMS routes the client will pay for example 4 Euro cents per SMS and obtain 100% delivery. This could play an important role in the effectiveness of a campaign for example:

If 100% delivery does not take place, the company running the competition does not only loose out on the branding opportunity but also the profits share they would have earned from the networks. 100% delivery at a higher price ensures that the response expected from a SMS campaign equals the input.

The final decision about the route that the client would like to use lies with the client and in consulting them we should determine what sort of response they expect from their campaign. The features and service level should match the price they are ready to pay.

Bulk SMS decisions nowadays cannot depend on price alone anymore - quality is surely a rising issue with most sms gateway customers. The use of guaranteed bulk SMS routes are on the rise as clients are starting to understand that it is worth paying for quality.

by: altruistpooja

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