Difference Between Real Estate Consulting And Real Estate Sales
Real Estate consulting services has no limits
, although there can be certain limits.
Its not specifically flat fees or fee-for-service although it can include them.
Consulting services not paid but there can be some commissions for consulting.
Most importantly, true consulting is not a gimmick. And its not simply a title that an agent puts on their business card because it sounds better.
At the word real estate consultants says itself that consulting is all about providing quality services, transparent things, in any kind of services that you are receiving and how those services can be paid. A good real estate agent is learn to provide a full analysis of the requirement of the property seeker and then offer best match property option to their client. Now we will see how real estate consulting is different than sales.
The Real Estate Consultant is compensated for their expertise, time and/or the task. If theyre paid contingent on a guaranteed outcome (a traditional commission), it is understood by the consumer that will be paying a premium to have this guarantee.
The Real Estate Salesperson is only paid for a guaranteed outcome (one they can influence but not control).
The Consultant is often retained and compensated the way other professionals providing a service are, such as CPAs or most Attorneys.
The Salesperson is compensated the way other salespeople selling a product are. (By the way: this doesnt mean that a consultant cant offer commissions if thats what right for their client the essence of consulting is providing choices. Its just essential that the consumer understand what it is theyre paying for).
Consulting covers a variety of skills and can be used to reach a variety of outcomes.
Selling has one single focus to SELL something.
Sometimes the best choice for a consumer is not to buy or sell at all! (Or not now). The Consultant is retained to provide the counsel to help them reach that decision.
A Salesperson, when theres no transaction, has nothing to offer (and no way to get paid).
The real estate salesperson usually has only one way of being paid: a contingent-on-a-sale commission.
Real Estate Consultants, on the other hand, can offer a variety of compensation alternatives such as hourly consulting, a flat fee, as well as traditional commissions, so that the consultant can tailor their services based on what the consumer needs to reach their goals.
By the way, consultative service is not limited to transactions. As an example, wouldnt it be great to be able to receive (and pay for) just a couple of hours of objective counsel on the real estate market when youre not sure what you want to do?
Who might be interested in Real Estate Consulting?
Any homeowner whos trying to decide whether to move or improve and wishes they could get objective counsel.
Any buyer who isnt sure theyre ready to buy but would like some guidance on the market.
Any consumer who really doesnt WANT to play Realtor but feels forced to go it alone if they need to save money.
Any consumer whos ever resorted to a discount broker or a discount commission and found out too late that they got discount service which didnt get the job done, or didnt get it done right thus losing money and valuable market time.
by: Rahul Chauhan
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