Different Approaches Of Internet Marketing For Business Development

Internet marketing has become one of the most efficient tools for business development

as its reach is better than other conventional ways of product promotion. Internet marketing process is also known as online marketing, web marketing, digital marketing and web advertising. However, its not a single process but a multi dimensional marketing process with short term and long term business development plan.

Internet marketing-an overall marketing plan

Internet marketing encompasses all aspects of business promotion like designing, product development, sales, advertising, etc. Different marketing approaches like customer relationship, search engine marketing [SEM], Mobile advertising, email marketing are all included in online marketing processes and thus it makes a total output for business promotion with efficient brand promotional effect.

Different niches of internet marketing

In order to understand the utility of internet marketing for a business development its niche areas are to be taken in consideration.

Search Engine Marketing

This process promotes better visibility of concerned website into the leading search engine directory hence pulls bigger number of traffic. This process gets better support with off- page and on-page search Engine optimization process.

Display advertising-

This process of online marketing involves the use of banners which are placed on 3rd party website for pulling traffic at the official website of a business brand. This process of marketing increases brand power and product awareness in target audience.

Social Media Marketing

The method helps in gaining traffic via social media websites like LinkedIn, Facebook, Twitter, MySpace etc. This marketing approach is an extended process of referral marketing where reference of a user creates more users for a specific product or a service.

Online marketing process promotes sales and revenue generation also. Email marketing process caters a message to a group of existing customers or potential clients in order to boost sales and revenue generation.

Affiliate marketing

It is a process where one affiliate brings sales and publicity of other affiliates and the business development is done in a chain manner. Here prospective lead generation is the vital most object of the planning.

Video marketing

Online Videos are like virtual training manuals about the utility of certain products or services which creates awareness about a product. This process of marketing is gaining popularity these days because of its audio visual support and scope of communication for target audience for business promotion at cheaper cost.

Online/Internet marketing has become an art of gaining success as meticulous planning and proper implementation of process can lead toward great success.

by: Jordan Lampert

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