Different Trends To Manipulate Google Rankings Post Penguin Update
To make sense of the topic and to better handle the threats of losing top keyword
rankings of your website, lets understand what penguin update is.
Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at declining S.E. rankings of spammy and violating Googles Webmaster Guidelines by using black-hat / gray-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate contents and other illegitimates way to cheat search engine algorithm.
By Googles estimates as declared officially, Penguin affects approximately 3.1% of search queries in English (And may be exceed 6% in near future), about 3% of queries in languages like German, Chinese, and Arabic, and an even bigger percentage of them in "highly-spammed" languages. On May 25th, 2012, Google unveiled the latest Penguin update, called Penguin 1.1.According to Matt Cutts, is supposed to impact less than one-tenth of a percentile of English searches across the world.
The general idea behind Penguin is to crack down on underhanded back-linking techniques and reward strong sites by focusing more on content and less on SEO tricks.
Always Google makes WebSpam update to their search algorithm in term of Panda updates. In last 12 months, Google made about 500 algorithm changes, few major and rest of minor changes which are on-going. Panda and penguin are two publicised updates that had good effect on websites and bad for spammy websites.
10 trends to manipulate Google Ranking post Penguin Update:
1) Top ranking sites in market are liable to dominate social signals in place.
2) Google changes their algorithm to favour brand authority.
3) Social signals and intent of searcher become a good ranking factor then on-page content and inbound links.
4) CTR, bounce rate as well as traffic analytics put effect on rank of website in search engine. Google has right for full analysis. All significant metrics are factored and calculated into algorithm.
5) Long articles are more effective rather than short blog posts. It is a good option to write content of about 1000 to 2000 high quality words and publish it weekly.
6) Low quality content and duplicate pages attract even more large ranking penalties.
7) Local search reviews and signals have enhancing impact on ranking result.
8) Inbound links are main ranking factors but actual link text becomes quite less important. A mixture or link has become essential with target keywords and brand terms. Updates of the most recent algorithm made main changes to use anchor text as ranking signal. The statement has turned in total at certain stage in future.
9) Resourceful PR is a great solution, sodiscusstale of brand and then get ability site to circulate press releases as well as links on your website.
10) Navigation options, various text links on one page and lots of banner ads will harmful to potential rank for page.
There should be less than 50 banner ads and internal links on every page. Using natural link text and anchor link text are not only keywords.
Google is re-evaluating signal to set their value while calculating their value. It is one kind of constant procedure with various algorithm changes and updates. Stay on the top with website that may contain quality content and become social influencer around many communities and channels. If you really want to manipulate your Google rank then go ahead and follow above 10 trends to get good rank of your website.
by: denzal trueman
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