Different Types of Banner Stands

Different Types of Banner Stands

Different Types of Banner Stands

Advertising plays a pivotal role selling of goods and services. Perhaps there is no simpler way to convey the message that a manufacturer or sponsor intends to put across to his audience than banners. The message being on the spot and direct, banner advertising done at strategic points has a huge impact on potential customers. And if you are looking to advertise in a trade show or any other business event, retractable banners are the best option.

Unlike visuals that you get to watch on the TV or display ads in the print media, banners have a long life and good visibility as these can be moved and centrally placed to attract customers. By changing the channels on a TV or flipping the pages of a newspaper or magazine, customers can move away from an advertisement, but banners are there until you decide to withdraw or replace them.

Because of their high visibility, banners can be used as an effective medium by companies that want to convey an important message to their customers. They are cost-effective and high on recall value and customer response. There are several types of banner stands and the selection and use of these should be made on the basis of your particular requirements, the target audience, the location and the specific purpose of the campaign.

Here are some commonly used banner stands:

Retractable stands

These banner stands are sleek in appearance and easy to use. Retail malls, show rooms, trade show booths - these banners can be used almost anywhere. There is no need for assembling or dismantling as your printed banner can be pulled out smoothly for display and pushed back once the event is over. When you buy retractable banners, make sure that the stand comes with a good cover for carrying convenience.

While the basic principle remains the same, these banners also have variants, depending on the size and functionality. Some of them have important features to make them appear more attractive or to increase convenience. For example, some banners have motors for retrieval and roll back.

Portable stands

A portable banner is cost-effective and very easy to carry. The stand is flexible and adaptable enough to hold banners of different sizes, which makes it ideal for trade show booths. Additionally, the stand can be compressed and carried in a bag without any hassle. What's more, there are endless design possibilities in portable banners.

L and X Stands

L and X banner stands are variants of portable stands and come with carry bags. They are so called because of the way they look from the back after folding. Of the two, the X variety is cheaper and simpler with a pair of props and adjustable poles to keep the banner in proper position.

Even big companies with huge advertisement budgets embrace banner advertising, knowing full well the advantages and payback that it offers. For small and medium sized business, retractable banners are simply an essential marketing tool.

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