Digital Outdoor Signage - Making It Affordable

No longer are the days when the key avenue for marketing was the newspaper

, printed media is now a thing of the past with many businesses evaluating at modern ways to promote and market to current as well as new clients.

Most shopping malls are installing indoor as well as outdoor dynamic signage solutions and these can range from interactive outdoor kiosks to considerable video walls and even single flat screen TVs in protective outdoor housings also called an LCD enclosure.

When ever you go to a transportation hub you are there and to some degree you are confined, especially when you are waiting to be called to your gate for the jet to your vacation spot, here you try to unwind and observe the ads on the large format monitors in the departure halls, guess what they are marketing? Items they have in the duty free stores.

There are vehicles that are either trucks or lorries and have massive video walls on them, they usually park in areas that are known for being congested during rush hour, this means that when every one is going no where, they will get bored but if they see some form of information or commercial they will be willing to watch just to waste away the time sat in traffic, this way the marketing organization gets the information across to you during the time you are captive, in the nicest of ways.

The plane fact is that for a flexible and reasonably priced advertising solution and to have a better bang for your buck you need to try and save money whilst at the same time advertising to your consumers. The simplest form of out-of-doors digital marketing is to have a flat panel TV and put it into some form of steel housing that can give a vandal and water proof solution.

With more and more firms researching for chances where they can find their advertising solution for utmost eye ball views they are now deploying them in car lots, car dealerships, hotel parking lots, even McDonalds are using out-of-doors marketing to up sell their menu whilst consumers are waiting in the drive through queue.

You will most likely think this is crazy, but some companies who are very commercial are using dynamic outdoor advertising at car washes, so when the motors are having their trucks cleaned the driver can be entertained and see advertisements for neighborhood restaurants, auto stores.

by: Lari Smith

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