Digital Pr: Is Not Having A Mobile Site Hurting You ?

By: Nealy Mincher

By: Nealy Mincher

iPhone or Android, Sprint or T-Mobile, smartphones are the way of communication these days. For me personally, my iPhone pretty much doesnt leave my site, err, sight. I use it for everything reading blogs, searching questions, downloading music, connecting on Facebook and even browsing through my favorite brands mobile site, if they have one that is.

Not only is it more important than ever to have a mobile site for your company and clients, but PCMag shared a recent smartphone user study by Nielsen determining that nearly half of U.S consumers own a smartphone, and more and more are turning to their phones to solve the problem of the moment. As of March, Nielsen discovered that 50.4 percent of all mobile subscribers owned a smartphone. This helps to prove that mobile sites are truly a necessity when it comes to online marketing.

Here, take an example of a brand using their mobile site correctly. The brand? Kraft Cheese.

Recently claiming the Best Mobile Website award at the MobileWebAwards this year, Krafts Make Something Amazing mobile site was a clear example of using a mobile site to the brands advantage. The mobile site was created to to spark conversations and creativity among the brands audience of digitally savvy moms. The website was optimized for moms using mobile devices on the go and in the kitchen, reports 360i Digital Connections. It did so by creating an easily navigable site for mobile users, its both visually appealing and fun to use and it clearly connects with the targeted market thats already a huge online market as it is our dear old moms.

Heres another example of a visually appealing, easily navigable site (its from yours truly, of course):

So you see, mobile sites arent just an add-on because everyone else and their mom are doing it. No. Mobile websites work and when created strategically and interactively like Kraft Cheeses Make Something Amazing, it can assist your online efforts and bring about much-wanted, quantifiable results.

See how mobile social networks also continue to shape the community of the future.

If your company or your clients havent created a mobile site yet, theyre missing out on a ton of opportunities. If youre interested in taking your site mobile, see the capabilities we have at Agency Entourage, an award-winning, Dallas-based digital marketing agency, that can help you.

Has your companys website gone mobile? If so, what type of results have you seen? Lets discuss in the comments below!

by: Jonathan Morris

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