Digitizing Embroidery For The Corporate In True Christmas Spirit

Getting their brand to be the talk of the town is something that is constantly on the mind of companies across the globe these days

. Brand recognition and familiarity are goals for which organizations do not hesitate to spend a major chunk of their budgets. However, there are other, more economical means that can be employed to create brand awareness that work on a more subtle level and do not require the amount of time and resources spent on say expensive billboard or television advertisements. One of these other means involves offering/giving employees as well as customers branded merchandise on special occasions and events, with digitizing embroidery playing a pivotal role in such a decision.

While most companies look towards getting their merchandise printed with their logos, fact remains that print ink tends to fade away with time. As the surface of the branded merchandise, whether plastic or fabric is exposed to regular usage, one of the first things to fade off or peel off the faade is the printed insignia. And, thus while printing happens to be the more popular means of getting logos onto merchandise, it may not prove to be the most effective. By digitizing embroidery for your logo and getting it sewed onto merchandise, you ensure that your brand gets more eyeballs due to its increased lifespan. It is a well known fact that embroidery, rather thread in general tends to stand the test of time, unless a very poor quality of thread is employed or the user rags the fabric, making your brand visible to more people simply because it lasts longer.

Digitizing embroidery involves the process of taking an image and converting it into an embroidery machine readable code that helps replicate any design into an embroidery piece that can be sewed onto the fabric of your choice. You can get an exact replica of your companys logo on fabric with the help of the digitizing embroidery technique. Choosing an experienced digitizing embroidery service provider is essential to this process since the quality, look and feel of the logo needs to be maintained, so that it is easily identifiable by your audience.

One of the easiest ways to get your brand into peoples homes and hearts is to offer branded merchandise featuring your logo during the festive season of Christmas. It is almost irresistible for customers to ignore free Christmas giveaways. You can use the help of a digitizing embroidery specialist to sew your logo onto mufflers, socks, sweaters, bags and a whole range of fabrics that can be given away as special prizes during the festive season or offered free along with purchases. You can also ring in the Christmas spirit at work by organizing contests or Santas free giveaway days with branded merchandise such as Christmas stockings, woolen caps, scarves, jerseys, etc. being at the center of the tactic. And, in this way digitizing embroidery can help ring in the Christmas spirit for your brand, while placing a smile on peoples faces during the holiday season.

by: Powerstitch Design Studio

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