Many consumers had reported that they were charged cancellation fees that they had not been made aware of earlier. Also, they had similarly been charged equipment fees without been notified beforehand. DirecTV must now clearly notify consumers that they will be charged a cancellation or equipment fee at least 10 days before charging the fee. A DirecTV tellsrepresentative stated that the company is taking this settlement seriously and that DirecTV was seriously just about to do all this stuff anyway. It claims that their company was already in the process of resolving many of the consumer complaints by introducing new consumer-friendly practices.