Direct Mail Advertising: Benefits To Consumers

A successful direct mail campaign should benefit both sender (company) and receiver (customers)

. Consumers in particular, must not forget to check their mail especially if they are looking for special bargains (i.e., discounts, freebies, etc.). Remember that companies who use direct mail advertising will sometimes send out coupons, which can save you a lot of money even if you are not buying in bulk.

More on coupons

The coupons you have received through direct mail advertising will also save you time and effort. No more waiting in line just to check out the daily coupon sheet, especially if you already have a coupon that entitles you to a certain percentage off your desired item.

Smart shopping

With the economy being so unpredictable and all, we should take advantage of great bargains whenever and wherever we can find them. There is no shame in couponing, especially if the coupons that you get are specifically meant for you or your family. That is, after all, how direct mail offers work. Promotional mail pieces are sent out to a specific slice of the market a targeted group of consumers who will benefit the most from the offered product or service. For small businesses, direct mail advertising affords them a less expensive way to get their brand recognized, and mailing coupons, at least from their perspective is certainly a more cost-effective way of getting their marketing message out there compared to renting space for a billboard or paying for airtime (e.g. TV commercials, radio ads).

Benefits to small businesses

For small companies, direct mail advertising, when executed properly, can really help expand their customer base. In Los Angeles, for example, there are a lot of firms specializing in direct mail or check-out mailing services. If your business in based in LA, you should really look into teaming up with a mailing services provider who can help successfully launch your direct marketing campaigns.

One tip to companies that are planning to use direct mail advertising as part of their overall marketing strategy: take advantage of the coming holidays. Have your marketing materials ready flyers, coupons, direct mail pieces and make sure that your target customers are buying into the advantages of using your coupons. In short, make them an offer they cannot refuse. That way, you and your clients will have a Merry Christmas, a Happy Valentine, or a fantastic Thanksgiving and it will all be thanks to your genius direct mail advertising campaign.

by: Christine de Guzman

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