Direct Mail Copywriters: Direct Marketing Consulting Rocks!
Direct Mail Copywriters: Direct Marketing Consulting Rocks!
Finding really good direct mail copywriters can be very tricky and in this article I want to give you 12 points to look out for when you're choosing a writer for your business.
Remember that a great writer can make the difference between success and failure so don't leave this stuff to chance.
Let's begin...
1. Your writer should be able to write for ad campaigns, TV scripts and radio promotions. You need someone that is going to cover all the basses.
2. A good direct mail copywriter can also write your business brochures and booklets.
3. You should look for someone who takes a great deal of interest in what you are trying to achieve and can create a marketing theme around your needs.
4. Look for someone who can write sales scripts for your call center and customer service staff.
5. Look for good communication skills right from the start because your first communication will always be the best because they are trying to impress you.
6. Market research needs to be covered fully.
7. You should look for someone who can consistently come up with, and add to marketing ideas and slogans. You should set a test up before you hire someone.
8. The most important thing is that the person should be able to write a good headline because this will make or break your direct marketing
9. Ask you writer to think of up-sell opportunities.
10. Good direct mail copywriters should have an idea of design and layout to work with your graphics people.
11. Look for a person who is also willing to write your email follow up as this is all part of the direct mail picture.
12. Look for someone who can create copy templates making future marketing easier and faster. This will be a great asset for your business.
Good luck in your search to find the right direct mail copywriters to help your business grow.