Direct Mail Ideas: 11 Ideas That Revolutionize Direct Mail
The direct mail ideas below will help your mailing get noticed when it hits your
prospects letter box, and at the end of the day that is the most important thing because you can never make a sale if your stuff is never read.
Direct mail ideas are more important than ever these days most marketers are just sending email that is never read. Snail mail conversion rates are going up all the time.
Let's look at a few of the ideas you can use to make your content pull in more sales.
1. Make sure that you indent the first line of every paragraph, as this pull the reader further into your copy.
2. If you want to draw the attention to a phrase use quotations marks.
3. People trust what other customers say, so pack your direct mail with reviews from happy customers.
4. Look for a popular magazine that your target market reads, and use they same font they do. Your prospect with be significantly more likely to read your stuff.
5. Be very specific with your numbers and figures.
6. Answer any frequently asked questions about your product.
7. Using styling such as underlines, all caps, highlighting, bolding and italics. But make sure that you don't overdo it.
8. Use color and images in your direct mail to keep the reader's interest.
9. Have a set of great bullets that clearly state the benefits of your product.
10. Write like you would to your best friend.
11. If you can, personalize your mailing with the readers name.
If you just follow a few of these direct mail ideas in your next piece of copy you will find that your response will improve greatly.
Let me know how you get on.
Direct Mail Ideas: 11 Ideas That Revolutionize Direct Mail