Direct Mail Post Cards and Other Formats for Direct Mailing
Online entrepreneurs are very much bugged with the concern regarding which of
the direct mailing formats harbor the best response. Is it the letter, the
self-mailer, or the direct mail post card? Actually, it depends. One can never
claim that a certain tactic is proven to be the best format for direct mailing.
You may find this answer overly irritating but that is the fact. The success of
your business depends on the amount of effort that you concert despite the fact
that you employ direct mailing. There are a lot other factors that affect the
progress of your direct mailing. Direct mail post cards and the rest of the
formats cannot guarantee that you can reach out to your customers the easy way
and in turn earn income for your business.
The real deal behind the progress of direct mailing is governed by the factors
like the people whom you mail, what kind of goods or service that you are
offering your leads, the proper timing of when you do the direct mailing, and
the creative format that you use. Below are some of the questions that you need
to ask yourself of when deciding about the proper format that you will have to
employ once again as you engage in direct mailing.
The use of the Letter. Is it required that the sales message must be derived
from a certain person by his own name? Is there an issue on the confidentiality
and security of the content of the sales message? If these things are the
deciding point, then you may opt for the use of the letter contained in an
envelope as you direct mail it to the client.
The use of the direct mail post cards. The direct mail post cards are typically
used especially when the sales message is simple and brief. The main purpose of
the direct mail post card is to encourage the lead to pay your website a quick
visit and eventually make an order.
The use of the self-mailer direct marketing format. If all you need is to
include illustrations and print outs in your sales message but you surely want
to cut down with the costs, then the self-mailer is likely to work out. The
self-mailer is a document that can be mailed even without the use of the
envelope and is only folded once by itself and conserved with a tab.
The use of the classic package as a direct mail format. If your sales message
will exceed a total of 600 words and if there are specifications on the
technical terms or if there are checks and order forms that need to be secured
along with the mail, then the classic package can be opted for. The direct mail
classic package involves the use of the letter, the mailing envelope, the
brochure, the order form, and the business reply card and envelope.
The use of the dimensional mailer. Are your leads the executives in
multinational companies who have their own sets of secretaries who take time to
screen your sales message? Then making use of the dimensional mailer will be
the effective method of letting your sales message reach their desks.
The use of the catalog. If what you sell is a house or a lot that requires you
to show your clients the size, shapes, and colors, then the catalog will be the
best form of direct mail format to use.
The use of the email. Short and concise sales messages can thus be sent to your
avid customers to keep them updated of your marketed products and services.
There are several direct mail techniques that you may adopt aside from the use
of the direct mail post cards. You simply have to sort out your resources and
decide on which you think will work out the best for you.
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Direct Mail Post Cards and Other Formats for Direct Mailing
By: Anthony Harris
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