If you know anything about effective public speaking
, you know that the first few words out of the mouth of the speaker set the whole tone of the speech. If the speaker is good, the words were carefully crafted to make a motivating impression on the audience. The opener is crafted to make an impression that will persuade the audience to the speakers' point of view. Take the time to carefully craft the impression you will make on your prospect, and you will make the sale in seven seconds.