Various direct mail fulfilment solutions have been around for years now and as the way in which businesses communicate with customers and prospective customers is constantly changing and evolving. A letter or a mailing which may have generated a positive customer response a year ago may no longer be relevant in today's market. Marketing agencies and companies are perpetually monitoring competitor activity and millions of pounds are spent each year in the UK on innovation seminars, creative meetings and idea generating events. However, whilst marketing companies often specialise in the message being relayed to consumers and how this message is presented; one area that can often be overlooked or considered an afterthought is how direct mail fulfilment affects the customer journey.
One expression which has become commonplace and synonymous with meeting customer expectations in the marketing and direct mail industries is that customers will very rarely tell someone about a positive experience that they've had with a company, but will be quick to spread the word about a negative experience. If a marketing message is time-critical, for example it relates to a time-led offer and the piece of direct mail does not land in time, then that message is ruined. Budget is wasted and the customer is left feeling undervalued or that they may have missed out. Successful direct mail campaigns avoid this cycle of negative experiences by ensuring that direct mail fulfilment and logistics are factored into the creative process from the very beginning.
Companies who have struggled in the past to ensure that mailings are sent on time and that campaigns run smoothly have often found a solution by outsourcing their direct mail fulfilment requirements to a company who specialises in this field. At International Logistics Group, we have a range of experience in running successful direct mail fulfilment campaigns and we share this expertise with our clients to ensure their campaigns are as successful as possible.