Direct mailing from fbidirect.co.uk

One of the most effective ways any business has of keeping in touch with their customers and contacts is direct mailing

. This can help you to set up a positive and long lasting relationship with your customers and ensure those essential repeat sales that will keep your business booming.

The Personal Touch

Customers do not want to feel that they are just another number to you. Direct marketing is a powerful tool you have to make your customers feel special and provides you with a very personal approach to advertising. Direct mail can be personally addressed to the customer which instantly creates a much more intimate connection than the generic mass marketing of TV and magazines.

Targeted Campaigns

You can also make sure you gather enough information on your customers to target them with advertising that you know will be of interest to them. For example loyalty cards allow you to gather data on the types of purchases your customers make. This means you can target them with specific campaigns that you know will appeal. For example if the customers is buys a lot of clothing in your store then you can send them details of upcoming seasonal clothing sales that will most likely interest them. This type of marketing is much more personal and can also be more effective as you will only be sending out information that will be of interest to each recipient.

Unique Designs

Direct mailing offers a lot of scope for you to create unique and eye catching designs. This will encourage the recipient to read on to find out what the mailing is about. Also in most cases even if the customer does not read the whole leaflet they will at least glance over the front cover. If this has a bold and clear format then the main message can be communicated in an instant. Direct mail marketing does have a few restrictions as you will need to balance costs against design. Larger envelopes and leaflets will be more expensive to deliver than smaller ones and printing high colour, glossy images will be more costly than simple black and white images. However you should be able to balance high quality designs against your available budget to produce some effective marketing campaigns.

Cost Effective

Direct mailing is one of the most cost effective forms of advertising available. You can reach a huge market audience by direct mail and people are much more likely to read leaflets that have been addressed to them, rather than those generic examples that are distributed by other methods such as inside magazines and newspapers. Although printing and delivery costs have gone up in recent years direct mail marketing is still far cheaper than television, radio and print advertisements and can be more effective than telephone marketing.

Direct mailing from fbidirect.co.uk

By: Gareth Hoyle

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