DirectionWorks Inc. Top Marketing Firm

DirectionWorks Inc

DirectionWorks Inc. Top Marketing Firm

The thing to watch out for here is how competitive the keyword is that they have ranked someone for. It's not very impressive if they've ranked a site for "blue dogs that fly." However, if they've ranked a site for Cleveland + business type, then that's something to be proud of.

Another clue to whether they know their stuff is how they plan on achieving a top ranking for your site. There are basically two main factors that determine your site's ranking. The first is on-page SEO, which basically means they will have your keyword phrase placed in strategic locations on your site. Many Internet marketing firms will do alright with this. But the second part, which is much more difficult and where the skill really separates the wheat from the chaff, is link building. Do they plan on building links to your site? If they plan on building links, how many? Most sites need hundreds, if not thousands, of links in order to quickly move up in rankings and overtake your competitors. A good Internet marketing company will plan on building a lot of links to your site. A company that doesn't really understand SEO will only do the on-page SEO work and tell you that Google will find links to your site "naturally." Naturally translates to "slow."

The final factor to consider is whether the marketing firm offers any kind of guarantee. Many are hesitant to offer a guarantee of first page rankings within a certain time frame. The common reason cited is that, "We don't control Google, so we can't guarantee a 1st page ranking." While it's true that no marketer controls Google, the truth of the matter is that if the marketer really knows what he's doing, then getting 1st page rankings for multiple keywords within 90-120 days for your business industry should not be a problem. After all, if you're not 1st page, then almost no one is looking at your site.

Local Search Marketing Services Firms Need To Make Google Places their Top Priority in 2011. With the recent Google changes; to rank at the top of Google Places needs to be number one in every business minds. Many first page sites have now dropped to the second page of the organic listings due to these changes. If you take on more clients than 10 a month and actively start looking for opportunities to build your mailing lists (referrers of work, accountants, promotion on your website) you will soon have thousands of subscribers.

Email newsletter software is so easy to use that within 30 minutes you could set up an account, import your clients' name and email addresses (easily from a spread sheet) and send your first email. Would that not be a positive thing to do today?

Imagine sending an email every month to all of your clients. Even if it is only 100 people at the start, soon that 100 will be 1,000. Imagine making an offer of your services to 1,000 people. They say that a direct mail shot is a success if 2% of recipients respond. But you would be sending this to your own database, people who have already bought from you and like you. Even on a 1% return that would provide you with 10 enquiries, every month! Even more important, because you are prompting the contact, these clients are not on a "ring around" for the best price, they are only going to be talking to you, "their solicitor".

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