Directly Contact Your Prospective Customers To Close A Deal
Direct marketing is a way of selling products and services directly to customers without participation of middlemen
. Increasing profits and cut marketing costs at the same time are the main reasons why manufacturers and service providers are using it.
In this post, let us discuss email direct marketing among various marketing strategies. Email direct marketing is a very effective marketing strategy, and it works for digital products and services better than for anything else.
You should not get me wrong. It works well for all types of products and services. What I really want to emphasize here is, email direct marketing will yield the maximum results, if applied to intangible digital stuff.
As opposed to the regular business model where you work with whole sellers or third-party marketing companies, direct marketing assumes you contact potential customers directly in order to make a sale Email direct marketing is working at the same way, considering only one exception, you can communicate with people using email.
Email is really affordable and it allows you to directly contact people. Hence, you cannot send sales letters to people without having their consent, that's the only problem with the email. If you do so, you will become a spammer, your email account and web site will be terminated, and in some countries you may even be prosecuted for that.
So how can we get this consent?To get this consent, what must we do? And how can we get thousands of email addresses of hungry buyers ready to buy your stuff? Well, its actually easy, much easier than you think! This solution is very straightforward, that many people failed to notice it! Hence, just let me share a big secret with you in this post.
People are looking for free and helpful information, free useful downloads, free software and free magazines, is it right? And in return, many people will be glad leaving some of their personal details. We can actually use that in getting their email addresses so that we can get their consent and communicate with them and make some sales.
I am suggesting you to create a website that has free and useful stuff relating to the products or services you are selling instead of stealing email addresses somewhere and sending stupid spam. Build up your own website and make it attractive and popular. Using free email subscription, give the most needed stuff, once people subscribe, you could also send sales letters from time to time by asking their consent.
Blend sales information into your helpful newsletters in a natural way. You should not push your potential customers too much. If someone really needs to achieve whatever your product lets him or her achieve, youll get your sale, and it will be nice smooth.
And then give your existing subscribers an easy way to unsubscribe from your letters. Every message you send will be good enough if it has a link at the end of it.
Watch the rate at which new people join your email list and the rate at which they leave. If your newsletters are good, the first number will be several times more than the second number. The reason why you want your subscribers to stick around is because they may turn into paying customers at any moment.
Email direct marketing basically get a large list potential customer by working this way. Next, I'd like to talk about the software tools you can use in sending email messages to large list of people.
This way of communication with large number of people is called bulk email or mass mailing. All you need to have is a specialized bulk email software in sending bulk email. With this software you can automate several things:
It promptly add new people to your email list based on subscribe requests.
Removal of those people from email lists who wish to unsubscribe.
Promptly removal of bad addresses from email lists.
At any desire rate, you can deliver large numbers of email messages.
Message personalization
These things cant be automated if you use a regular email client for sending mass email messages, you will end up with troubles sooner or later.
Maybe, you are sending messages to people who don't need any of them anymore, while those who need to have whatever you offer won't get a thing.
So you better prepare, and get a good mass mailer as soon as you start your email direct marketing.
Mac users can use Mac Mass Mailer for sending bulk email and Windows users can use Advanced Emailer. I successfully used both programs on both platforms.
by: Jasmine
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