Discover 3 Fantastic, Keyword Research Strategies To Improve Your Keyword List

Discover 3 Fantastic, Keyword Research Strategies To Improve Your Keyword List

Keyword research is not only about finding out which keywords you should be targeting to attract traffic. It is as much about discovering what you do not know about your customers, as it is about what you do know. A good strategy will help you get to know your prospects really well.

Keyword research can also show you holes in your search engine optimization and paid search strategies. And help you find new high-potential keywords and content for your website that you are missing.

Using free tools like the Google AdWords Keyword Tool, you can dig deep into all the keyword potential available. You will be dismayed at the number of opportunities to reach out to your customers you are missing.

In the next few minutes, you will read 3 great strategies that will help you build a better, and more targeted keyword list.

Use keywords you already rank for: A good place to begin your search is with your analytics reports. Make a list of the most popular keywords people already use to find your website. Then use that list in the Google AdWords Keyword Tool to find related keywords.

Make sure the keywords that you choose have at least 1,000 searches a month. There is little advantage in ranking for keywords that do not get lots of traffic.

Avoid the most common keyword terms: Many believe the search terms to optimize for or bid on are those that are used the most. Sure, thousands of people maybe typing that keyword into a search engine but are they actually looking for you.

The most popular terms also tend to be the most general. These keywords will often provide your website with untargeted traffic. They will also have the most competition.

Pick keywords that are significant and three or four words long. They are typically less popular. However, they are easier to optimize for and cheaper to bid on.

Estimate your traffic levels: When choosing keywords to use in AdWords, it is helpful to know how much traffic you might expect. Google's Traffic Estimator tool will approximate how often your ad might expect to be clicked on. It will also show you the average cost you may have to bid for that keyword.

You should know from your analytics reports the approximate number of visitors you need to make a sale. This will help you work out if you are likely to make a profit on this keyword.

Research shows that people click on the organic search results up to three times more often than the paid for results. A top five organic listing should therefore average three times more traffic than from AdWords.

This will give you another good guide to how much effort it is worth putting into optimizing content for this keyword phrase.

Now you have read this article, you begin to understand that creating a keyword list is not that difficult when you follow these easy strategies.

Adrian Key is a professional AdWords consultant and editor of the AdWords Adviser, a blog dedicated to making AdWords profitable for small business. Subscribe to the AdWords Adviser, claim your free ebook and learn more about AdWords Marketing at :) www.adwords-adviser.co.uk

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