Discover What Arizona Search Engine Marketing Can Do

The first thing to understand about Arizona search engine marketing

, is it works the same as search engine marketing, no matter where in the world you may be. If you have a local Arizona business, you will use the same principles to promote it, as you would if you had a product you were shipping out to any place on earth.

There are two sides to search engine (SE) marketing. PPC (pay per click) advertising, is the paid side, but the largest part is the free; or, organic side. At first you might think that PPC advertising comes without risk, due to the fact that the only time you pay for it is when somebody clicks on the link, taking them to your web page.

The truth is, the vast majority of visitors to your site are not going to buy. You can lose a ton of money in PPC before you find out how to do it right. This article focuses on the free side of SE marketing.

In a nutshell, here is the object of all SE marketing. You want to optimize your pages for the search engines so that your pages will be place near the top result when people are searching for a number of terms, related to what you are selling. This process is what is meant by SEO, or search engine optimization. The building block of SEO is known as keyword research.

So then, what's a keyword? It's a search term. Anything that gets searched for in a SE, even if it is only searched for one time, is a keyword. Keyword research pertains to what terms are being searched for, as well as how many times each month. Having this data & reacting to it the right way can make a person rich.

Google has a tool that passes this data out to anyone who wants it. Go to Google and type in, "keyword tool external". It should be the first result. On that page, when you enter a search term, you will get a listing of the number of monthly searches that are made for it, as well as an alternative list. There will be as many as a hundred other search terms that are possibly related. A prospector can find a lot of gold there.

Next, you want to gauge potential competition for the keywords. To do that, enter it in Google regular search page, but put "quotation marks" on both sides of it. Look for near the top, in small font on the results page, and it will tell you how many pages have that exact keyword. That is your competition. You want to find less than 20,000 competing website on keywords with as many monthly searches as possible.

As you continue learning about Arizona search engine marketing, learn the SEO methods for optimizing your web pages and articles for the keywords you have uncovered from your research. You will sometimes find yourself on the first page of Google search results, without paying a penny.

by: Seth Helgeson

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