Discover the Promising Benefits of SMS Marketing

Did you know that there are more than 2 billion mobile phone users today who regularly use SMS or short messaging service

? If you can penetrate just a small fraction of this huge market through SMS marketing, you will certainly enjoy a lot of business gains. Because of the vast user base of cellular phones, the popularity of SMS mobile marketing is also growing. The good news for you is that text message marketing is not yet a saturated area. It is growing in popularity but few companies are tapping its potentials. Most important of all, bulk marketing through SMS offers great benefits for your business.

One of the biggest benefits that you can enjoy from SMS marketing is speed of delivery. When you engage in SMS mobile marketing, your messages can be delivered within seconds to your target customers. It only involves one click to reach thousands of potential buyers. In a highly competitive market, the speed of delivery of your marketing material is crucial. You can certainly improve response rate if you can quickly reach your customers at any given moment. SMS bulk marketing eliminates the need to prepare physical marketing materials. There is also no need for you to waste time in mailing direct ads and to wait a few days for delivery. By simply writing a short message announcing your offer and hitting the send button, your target customers can be notified instantly.

Another big advantage of SMS marketing is its high rate of readability. It has been found that SMS mobile marketing messages are being read 94 percent of the time. That is because cellular phone users are accustomed to read all text messages they receive. Unlike emails, text messages are read by users before they decide to delete them. If you have a good copy and can offer great deals for customers, then your response rate will be overwhelming. This means good business for you. Aside from higher readability rate, text message advertising allows your customers to immediately respond to your offer. This will give you more opportunities to evaluate the effectiveness of your marketing message. Faster feedback from customers gives you the opportunity to immediately adjust your messaging in order to make it more effective.

Lastly, SMS marketing is more efficient and can bring good savings for you. For one thing, SMS mobile marketing is cheap. A text message only costs a few cents. Even if you have a huge list of customers, your marketing budget will never be overburdened. Bulk text message marketing is also highly flexible. You can control the volume and the frequency of your marketing campaigns. In fact, you can use this marketing strategy for quick campaigns. For example if you want to increase foot traffic to your store for a specific sale event, simply send a one-time text message to your customers. There is really no need for you to make elaborate plans and marketing preparations. Just a quick message through SMS can deliver your message to your target audience.

Discover the Promising Benefits of SMS Marketing

By: Michael Taylor

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