Disney Mickey Mouse: the richest worth 5.8 billion U.S. dollars dolls - toys, Mickey Mouse - the toy industry

40 years ago, with the departure of the core founder

, Walt Disney Company's core values began to falter, not innovation, and dare not venture into Disney's Achilles heel. "The entertainment giant, the world's most embarrassing" how out of the barriers?

Who created the pictures of U.S. presidents with the most? You may not think the answer would be Mickey Mouse. Since the beginning Truman, Former U.S. president (except Johnson) are related to close it through impact, the newly elected Obama is no exception. Obama was campaigning during the sign with a circle with Mickey Mouse ears hat to attract popular.

Popular Mickey Mouse certainly not be underestimated. In 2003, the "Forbes" magazine launched a "virtual image of the Rich List", the Mickey Mouse and its partners have topped the list, worth 5.8 billion U.S. dollars.

2008 11 18, exactly 80 years old, Mickey Mouse. Disney Land theme park in Tokyo, Japan hotels specially prepared for the animated characters a 2-meter-high birthday cake; in Paris, 80 designers had 80 different shapes of Mickey Mouse

Doll For auction, all proceeds donated to charity ... ... On this day, not just children, including many adults, including the global are various ways to commemorate this bring them joy of countless cartoon.

Happiness equals wealth 20 century cartoonist and not a decent job.

Founder Walt Disney? Disney that Mickey Mouse represents such a spirit: Although the little people, but also do what the face of difficulties. In fact, I Walter, so, too.

Was a kid, because his family is not good, father, Walter not only to get the kids working to earn money for the family, corporal punishment from time to time they do not. Three brothers Walter and even could not endure such a life has run away from home. Do newsboy, miscellaneous children played in the jelly factory, when the railway police, at the post office to do the messenger ... ... to make a living, almost all to good returns have done it Walter.

Though life is hard, small Walter has shown very good painting talent and rich imagination and love to collect jokes. He often collected from various sources to the jokes to be organized and "adaptation" to try to make the story more interesting. He also took his father to normal sternest test "results" to see whether their own adaptation of the story has always been a straight face make the father laugh. This has always been maintained in a difficult environment, "create happiness, spread joy," the passion throughout the life of Walt.

20 century cartoonist and not a decent job, though his father strongly opposed, but Walter is determined to take this as a lifetime career. At age 20, Walter began his first official work of creative painting. Rubin joining a advertising company, Walt's first job is to design ads for the feed. Walter's first piece of commercial work came into being: a hen V in a chicken coop, hen house there are many inside and outside the unusually large eggs, each egg on a dollar sign painted bright. In the general mediocrity of the advertising time, the painting to surprise people. Unfortunately, due to a large advertising company layoffs, Walter did just a month to be fired.

Later, Walter and Peer Ubud? Yiwokesi in Kansas City set up a "laughter cartoon company." Although they worked very hard, but lack of experience, after all, the company soon went bankrupt because of bad management.

Despite the numerous ups and downs, but Walter's talent has been exposed, in his early 20 Kansas City, Walt became a celebrity, his works are widely recognized.

1924, at the Kansas Jinwei Si street, appeared in a "Disney Brothers Studio." Walter and his three Ge Luoyi? Disney jointly founded this in the future to bring laughter to millions of people around the world factory. Osvaldo Lucky Rabbit, Mickey Mouse, Donald Duck, the Three Little Pigs ... ... a Disney classic image of the pre-production studio.

Adventurous gene "We used to thrive, because we dare to take risks, be creative and not stop our cause."

So good. After 10 years, Disney has developed into one of hundreds of staff, large-scale professional factory of the famous animation studios. Disney produced popular videos become a popular commodity in various theaters competing broadcast.

But then no matter how popular animated film, only a supporting role. At that time, animation to only a few minutes long, before the official video playback, as the titles "episode."

Walter began Not content with simply making animated short, he wanted to make a "real movie." In 1934, Walter decided to concentrate all the talented people in the studio to produce a 80-minute-long cartoon: Snow White and the Seven Dwarfs, which will be the first one animated film. This decision met opposition from all sides, no one believes they can do gotta live action animated film as long as exciting, there were comments to film "Snow White" as "Disney's folly." But Walter has withstood the pressure to produce "Snow White."

Initial budget of 250,000 U.S. dollars quickly exceeded, to the end of 1936, spending has reached 75 million. Disney to provide loans to the bankers sit still, insist to see how well the film shot in the end. In desperation, Walter had to Vice Chairman Joseph Banks Department for the Americas too? Rosenberg screening of "Snow White" segment. In the absence of complete production is good, in a number of vacancies in office, personally Walter singing voice. Rosenberg, after watching the film, Walter said: "This thing will give you a lot of money."

1937 12 months, "Snow White" was finally filmed the entire movie with the two million picture card. Gothic Circle Theatre in Los Angeles's premiere was a great success, unprecedented response. Just three weeks, "Snow White" Los Angeles City Hall to break all box office records. The film is also very popular songs, all the stations every day broadcasting in turn. Later, China specially made film with the soundtrack, which is the world's first motion picture soundtrack. Adult ticket prices at the time only 23 cents, children under 10 cents fare, "Snow White" the first release on the Disney earned 800 million dollars. Walter ushered in the first peak of career.

Risk taking and innovation are the Disney genes. Disney, after making the worlds first non-animated ads, the first sound movie, the first color animation, and the construction of the first to cartoon theme amusement park.

Disney Mickey Mouse: the richest worth 5.8 billion U.S. dollars dolls - toys, Mickey Mouse - the toy industry

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