Distinctive Characteristics Of Mass Communication (2)

The Mediated Messages

The Mediated Messages

Box 1-5 Anonymity

Dr. Ruth Westheimer, the pixieish sex therapist, was launched to fame by a sex advice show on New York radio. Her popularity led to a national call-in show for NBC radio and a television talk show on the Lifetime Cable Network. "Radio was crucial in giving me the opportunity to talk about sexual matters in Clearance MBT Shoes an explicit way," she says. "Not only the power of the medium, but the anonymity it provides."

Box1-6 The National Village

A young man, dubbed by the press "the mystery boy," was found crying and confused in a bus terminal in Cheyenne, Wyoming, October 26, 1985. He had neither identification nor money. Police and social workers struggled to learn anything that would help them identify the young man. On October 28, newspapers around the country printed his picture. The next day the questions were answered. The youth was Gordon Vanderberg, a convicted felon who had been treated for mental illness and a hearing impairment in New York and Los Angeles. "Basically, the media solved this mystery," police detective Marty Luna said. . . . "They did a fantastic job of blitzing his picture all over the U.S. . . . It's like the whole country was one small town. When they get the word out, you're going to find somebody who can solve these puzzles."3

The messages of mass communication are also distinctive. In general, until the advent of the VCR and Internet, they were transient or ephemeral, here today and gone to-morrow, intended and useful only for the immediate moment. Most mass communication was tied to a particular time, place, and set of events. Morning newspapers report what happened yesterday; the episodes of soap operas and prime-time series are quickly forgotten; paperbacks and magazines are read and thrown away. In this respect, traditional mass communication is the opposite of communication in the fine arts or in what is sometimes called "high culture." We expect to savor Discontinued MBT Shoes and cherish great paintings and sculptures; we read, reread, and study great books and plays; we listen over and over again to great pieces of music.

Obviously, some high culture is transmitted through the mass media. We can listen to opera on Live from Lincoln Center; in the summer, we can tune in to Boston Pops concerts; we can watch productions of great plays; and we hope to see repeated broadcasts of some mini-series, documentaries, and interviews.

by: FIRELEAVES

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