Do Away With Franatic Calls With Mobile Marketing

Call centre work is being redeveloped by businesses who are increasingly using mobile

marketing as a more effective way of communicating with their customers. In busy world filled with work and very little down-time, consumers are often on the move.Mobile marketing is efficiently bridging this communication gap and hence emerging to be the most empowering and simple way of securing business leads.

A recent study into advertising response rates, found that over 50% more consumers prefer SMS marketing for further information than attending to phones and calling the toll-free number. One of the major concerns of call centres is that potential consumers who attempt to make a call-to-action are left in the dark thus losing out on the chance to follow-up on leads. Not only are toll-free numbers hard to remember, surveys show 69% of calls aren't answered between 6pm and 8am- prime advertising times. A New Zealand business, advertising Christmas hampers through TV and print media was surprised to see the results generated by their SMS marketing campaign. SMS was by far the most favoured response method for customers- it was 5 times more effective than phone responses and three times more effective than trying to remember a website.

With the wide availability of call centres and internet, businesses have been trying to measure who responds to their advertisements and when they are most likely to respond. The advantage with mobile marketing is that people can respond immediately, and from virtually anywhere in the world at any time.

So why is SMS marketing on a boom as compared to taking live calls? Is it to do with bad experiences with call centres- the inconvenient operating hours, the long queues, the incessant questioning? The results of a survey into advertising response methods found that 30% of callers will hang up if they have to hold for over a minute. In addition, 76% of respondents reported that 24 hour-a-day seven-day-a-week call centre operation was important to their purchase decision.

So, as it turns out to be that mobile marketing allows call centres to be more reactive. Consumers who text a short code to any business can be called back by a call centre operator. Not only does this enable call centres to interact with people who are willing to lend a ear but also ensures that you'll never miss a lead.

by: Daniel Smith

POST COMMENT

Rank Your Professional Status With Text Marketing Seo Is The Long Term Process To Another Way Of Marketing Seo Marketing Services Without The Expensive Cost Online Marketing Reputation Social Media Marketing Tips For The Inexperienced Content Can Be Good Marketing Elements For Website Create A Bright Career With The Emerging Media Marketing Jobs How You Can Come To Be Successful At Online Marketing. Learn The Best Ways To Market Your Website Using Affiliate Marketing Use Vinyl Banner As The Marketing Tool Luxury Brand Marketing & Sustainability By Wlci Fashion School The Advantage Of B2b Marketing Explained Utilizing Social Media Marketing Firm