Do Not Let That Blog Influence Your Site, Your Site Should Influence the Blog

A huge cell phone company opted to launch its new camera Smartphone last fall without costly news release and flashy ad efforts at all

. The company chose to send 50 sample products to bloggers who are so into mobile phones to blog about it instead. The tactic proved itself worthy as word about the N series phone spread like wildfire and boosted sales that made up 43 percent profit boost of the firm only in the last quarter. Thanks to so many blogs picking up on it, we saw our server blowing up twice, the man in charge of the blogging program recalls. They were getting thousands of hits per second. When you look at the body of information that was generated around this, they knew they had something very special.

A lot of the companies partner with people who blog as a hobby to take advantage of the power of online buzz. More and more companies these days grab hold of the wonderful fruits of various marketing efforts done in the digital grapevine like access to immediate dialogues with different consumers, better search engine ranking and even publicity that comes in for free. Businesses that constantly get talked about by bloggers especially ones that these bloggers exchange ideas and links with other bloggers, are the ones that have a better chance in being seen by clients after obtaining better ranking among search engines. The best way to put niche specific content in front of people that care about it the most is by collaborating with bloggers, especially those that handle less popular blog sites.

Reciprocal dialogues is the essence of blogging. Asking webmasters to link to you, years back, was extremely difficult. Now, if you can get mentioned on a few obscure blogs and get taken seriously, 20 to 40 links can make a huge difference for your business. Being captivated with the wine industry, a thirty year old blogger began blogging about it to have a deeper grasp of it. The past month saw four distributors of budget wine asking the Washington resident to review their wine and guide readers to wine stores found online.

Many individuals shift to budget wine drinking and this is what they'd like to penetrate. It is very smart to partner with bloggers in getting into the fresher and broader stream of consumers instead of suffering in a rut when you just consider traditional wine media. That approach, he said doesn't really speak to him. Smith said he didn't mind reviewing an occasional free bottle of wine if it helped expand his readership. Most bloggers protect their credibility and choose not to accept such offers.

Most marketing firms aver that companies can achieve their goals more if they could talk to bloggers and not just do the usual giving of free product samples or pitching these to these individuals. After reading through an entire blog, make sure that your desire to comment or post something is appropriate. People who post unwanted opinions just to score in a link would really get into the nerve of bloggers. If you want to destroy the essence of blogging, try to control the message. When people see the strong presence of a commercial web site influencing a blog, they would frown upon it as blogs are supposed to be consumer, not company oriented.

So that their efforts won't be taken as a manipulative move, a marketing firm from Los Angeles feed bloggers content that they would naturally be interested in. The marketing provider of Fox succeeded in generating buzz for the company as their series' first season in DVD was launched through sending bloggers the comical behind the scenes of the actors during rehearsal. Before the network launches a season, bloggers are already given the exclusive content from the companies that have seen how fast the circulation happened in the Internet.

It is no secret that negative opinions that spark online debates can help in furthering a company's web presence. This company saw some eye brows raising when they espoused the radical marketing method of involving bloggers in their campaign but this got them the head start they needed in the form of online discussions. Even as you clash with the opinion of bloggers, engaging them won't hurt at all.

Do Not Let That Blog Influence Your Site, Your Site Should Influence the Blog

By: shelianwenona

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