Do Not Use Free Email Account (Including Gmail) In Your Marketing Campaign

Do Not Use Free Email Account (Including Gmail) In Your Marketing Campaign

It cannot be denied that the internet has actually brought a lot of benefits to mankind in terms of communication and marketing. The internet has become a major source of information, products, and services such that practically almost all businesses are anchored in the internet. Aside from the fact that it provides a wide range of customers, it also offers 24/7 accessibility. Thus, if you want your business to reach far and wide, there is no easier way to do it than with internet marketing.Although conventional marketing campaigns are proven to be effective, new methods of marketing campaigns are actually garnering more favor from most businessmen nowadays. In fact, online marketing is one of the most prioritized marketing campaigns today. Needless to say, the benefits of online marketing are enormous. In any way, these can only be achieved when you realize how to run an effective internet campaign.Defining your target business customers is one of the most important things that you should consider in running an effective marketing campaign. Before selling out an idea, product, or service to a customer, it is vital that you realize who constitutes your customers. Foremost information such as gender, age, and demography should be established along with identifying your target customers. This can actually be done by following an existing customer database, market research, and surveys. In order to do this, you need to establish an email for such purpose.According to marketing experts, it is not advisable to use free emails including Gmail in your marketing campaign. While free email services are actually very enticing, there are actually some significant disadvantages on using free email services. The major disadvantage is security and privacy. With free emails, it is difficult to control privacy and security of emails and profile data. In fact, you can probably attest to this with the amount of spam mails that clutter in your inbox. Although free email services including Yahoo and Gmail claims that they guarantee full privacy, this is not really the case. No matter how hard they try to actually do this, a large number still receive unwanted emails even if they never provided their addresses to a third party. a large number people may not be aware of this but a large number free email services actually sell their address to various marketing companies. As such, full privacy guarantees cannot really be totally relied on.Another disadvantage is the simple web based email facilities that these services usually provide. There is practically no way of modifying these facilities and at times it is very hard to add a picture from a nearby machine instead of sending it as attachment. It is also difficult to ass a customized email signature.Thus, if you are serious about your marketing campaign, it is better for you not to use free email account including Gmail in your marketing campaign. With non-guaranteed privacy and simple web based facilities, going full bloom on your marketing campaign may not be that achievable.

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