Do Outbound Links Help In Search Engine Optimization

A professional SEO Company can help Web sites gain popularity and improve page ranking

. There are several ways to achieve good page ranking, and link popularity is one among them. There are two ways a Web site can do it through inbound links and outbound links. Here we look at how outbound links help in search engine optimization (SEO).

The basic search concept focuses on yielding meaningful results to users. Lets consider one example: a user types in the phrase Greek travel. The key phrase Greek travel may generate thousands of results in the search engine result page (SERP). They may include Greek holiday organizers, tour operators in the region, airlines companies, and many more. If we analyze the latest search technique adopted by search engine majors like Google, we see that Web sites that have comprehensive content, including images, videos and outbound links, are listed at the top of the SERP.

The reason, as you may guess, is the relevance of the content. A user, who looks for info on Greek travel, may also be interested in getting info about affordable travel packages from tour operators, airline companies, and local agents. Its appreciable if the Web site presents him with a number of good links that connects him to great travel offers, hotel accommodation, and other services as well. Some travelers are interested to listen to peoples travel experience which is commonly found in travel blogs, so providing a link to a travel blog site is a plus again. Google and other search engines are in favor of promoting business through these organic means, so Web sites that contain outbound links meant for such purposes score well in the context of organic SEO.

Outbound links, however, is a complex concept and has been the topic of debate for several years. Strangely enough, outbound links can also have adverse effect on Web sites page ranking. This happens when the Web site adopts unethical SEO practices like link farming. A link farm refers to a group of Web sites that are interconnected by sharing links with every other site. Link farm is included in the list of black hat techniques, a general term used to refer to unethical SEO practices. Search engines do not encourage such practices; if any Web site is found to follow these methods, they will be penalized.

SEO Company in India focuses on ethical practices of SEO. There is many a SEO Company India that specializes in organic SEO practices such as creating prospective inbound/outbound links. A professional SEO Company India understands the requirements of the search engines, so they devise SEO strategies in line with the search engine algorithms. While building outbound links, the SEO Company gives priority to the quality of the Web sites linked to your Web site. This is done by analyzing their page rank and user traffic of the target Web site. If the linked Web site itself is a spam, the result will be negative. Only an expert SEO Company can evaluate the Web sites quality based on these parameters and suggest appropriate SEO strategies for your Web site.

by: JohnAnthony

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