Do You Address These Client Concerns When You Speak?
Why Read This Article:
Why Read This Article:
This article is for you if you want to speak for money . . . and if you want to be more successful as a paid expert who speaks. You get strategies you can steal, tools you can use at once, and actions that make it easier for you to customize your programs.
1. => What, Exactly, is a Speaking Engagement:
A speaking engagement is a financial transaction. Your client invests cash for desired outcomes. Not for your presence, not for your fun stories, not for entertainment. For desired outcomes.
2. => Strategies You Can Steal:
In this article you discover strategies you can steal. Use these strategies to make every program you deliver until the end of time an out-of-the-park, knock-their-socks-off, eye-popping success.
A success for your client. A success for you . . . And a ticket back for another full-fee gig.
Speaking your perceived truth, being authentic, and being transparent on the platform, are where you begin. And these virtues are only a start. It takes a lot more to earn your place in the pantheon of master speakers.
3. => Tools You Can Capture and use now:
My intention is to place tools in your hands. Tools and strategies. Tools and strategies and concepts. Let's look at the following possible programs you may deliver:
4. => Off the Shelf Programs:
Anybody can deliver a set piece. A packaged schtick honed to perfection. Many successful speakers do this. What they present is an act. It may be called a keynote or a general session or even a concurrent session. And it is an act. Same pauses, same inflections, same ad-libs every time out.
You can do so much more . . .
I recommend you not settle for this. Because settling for this arrests your development. I remember a few of my Inner Circle Members with fine skills and excellent stock schticks. They crossed their arms, stamped their feet and would not, would not, simply would not, customize their programs. They did the same act every time out. Sadly, they condemned themselves to the "B" list.
You can make a great living that way, yes. And you do not engage your highest possibilities for service. Service to the decision-makers who hire you. Service to your audiences. Service to the universe of lives you touch.
5. => Custom-tailored Programs:
So here's what to do. When your initial fee arrives . . . and you know you have a gig . . . and not until then . . . start your research:
5.1 Research the industry. Dig out the problems, the challenges and the opportunities in that industry now.
5.2 Research the competitors of this organization. What are they doing your client organization is not doing. What markets are they penetrating your client is not? What innovations and product or service enhancements are they delivering your client is not?
5.3 Research the people working for your client. Interview some of the brass. Some of of the front line people. Some of the staff. Unearth the scuttlebutt.
. . . and, in addition:
As a paid speaker, I often find the program they order from me is not the program they need. Sometimes the top brass wants a "throw the dog a bone" presentation. (And, yes, I've done many of these in my early days.)
6. => The Difference Only You Can Make:
Look, I could go on and on and not exhaust this subject. I suppose what I really want to do is get you thinking. Thinking about actions you can consider. Actions that make a profound difference in your speaking business . . . in your cash flow . . .and in your lifestyle.
Add it all up . . .
You can make that difference if you want to. Are you to do so? This depends on your character. On your diligence. And on how deeply you commit to tap and engage your powers.
Can you do this? Of course. Emerson's words ring in my ears: "The power that is in you is new in nature . . . and none but you know what that is which you can do . . . nor do you know until you try."
7. => Action Insights: With normal intelligence, specialized knowledge others lack, energy, a work ethic that won't quit . . . and a resolute commitment to add value to other lives and organizations, you can be a success as a paid expert who speaks.
by: Burt Dubin
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