Do You Really Need To Learn SEO?

Do You Really Need To Learn SEO?

Do You Really Need To Learn SEO?

Over the past several years it has appeared like a pre-requisite that for you to be successful as a network marketer, additionally you had no choice but to become an internet marketing guru. Every training offered tells you how to tweak a little more marketing horsepower from your efforts. So in this tech savvy day and age, is it truly necessary for you to become an expert in web optimization?

If you are unsure what I'm referring to. SEO is the common name for search engine optimization. This is the process that it is used to make a website, article or other content more favorable in the search engine results.

You should step back from the hype for a moment and remember the history of our business. Men and women have been producing income through direct sales businesses for over a century. Amway was making millionaires before anyone owned a computer or the world-wide-web existed. We need to remember these facts to get in touch with the reality that this business model have been effective for many people long before technology entered the picture.

Multilevel marketing has always been and will remain a business built on interpersonal relationships. It is a friend sharing their business, products or services with another friend or acquaintance, that has built incomes through the years. The introduction of technology into the picture has not changed this basic fundamental truth. Our technological innovation simply allows a network marketer to share their business, product or service with a larger group of people over a broader geographic range in a much more efficient manner.

Ultimately, SEO is a tool that a network marketer can utilize to improve the volume and quality of traffic to their webpage. Having the ability to optimize the site will provide greater opportunities for lead generation and interpersonal contact. When you talk to those who utilize optimization techniques with their business, you will find that most of them still are building their business through the means of interpersonal contact. The website traffic is merely a way of communicating to increased numbers of people each day.

So back to the original question: "Do you really need to learn SEO?" If you intend to build a long term online business, then you would be wise to invest the time to learn these skills. Let me stress, that this learning should not be done at the expense of your daily business building disciplines. You need to be talking to people about your business every day and learning these techniques as you go. In the long run you will have a stronger business, because you have not only learned how to drive traffic to your website, but more importantly you have learned to talk to people about your business.

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