Do You Treat Customer Care With Priority?

Customer care may not immediately seem worth investing in

, and yes this is understandable. Customer care is to do with psychology more than anything else and business owners do not find psychology worthy of an investment. But if you think about it, the best shopping experiences is complete only with good customer care. If you purchased an electronic item of sorts from a store you are really happy with and later found out that they have poor customer service, you would refrain from shopping there again. If you recall having a good experience at a restaurant, it is not just that the food was great, it was also because the waiters were personable. So in short, you remember it if your issue was resolved and if you were treated nicely.

Every consumer loves being treated this way. And if they love it and remember it, then you can be sure that they will visit again. This is a way of creating repeat client who in time will evolve to become brand loyalists. This method of focusing on existing patron turns out to be cheaper than investing a great deal in fetching new ones. Many companies have realized this and have begun to pay more attention to customer service.

So you may ask now, what small business owners should be doing

Unlike the biggies who can afford to maintain a swank customer support team in house, small business owners have lesser options. Most of them undertake the service themselves which can be a nightmare. Indeed, small business owners as such take on so much work and to have to sacrifice the little sleep they get to attending client queries is near impossible. They also dont seem to have the required patience and tact needed to deal with difficult consumers. So invariably they are doing more damage than good. But the thing is that it doesnt have to be that way.

Here is what many small business owners are doing

They are opting for quality customer service outsourcing. Yes the BPO industry has been around for a while and although outsourcing was considered as the privilege of the biggies, it is no longer that way. Today small organizations are also free to enjoy its benefits.

Outsourcing the customer support for small businesses works in the same way as it does for the larger companies, but on a smaller scale. The customer support executives are invariably better at the job than the business owners since they are familiar with dealing such situations and of course, this is what they are being paid to do.

You can still give customer care priority while sticking to a budget. Clever customer service outsourcing is the way to do it!

by: Sarah

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