Do You Use These Actions To Get Booked To Speak?

. So make it your best shot. These 7 strategic actions remove risk, thrill decision makers, magnetize more bookings to you now.

"It's a new world, Goldie . . ." said Tevya to his wife in "Fiddler on the Roof." And it's a new world for public speakers, educators, and consultants now. Your butt is on the line like never before.

Decision makers who can hire you don't care a hoot about you personally. They are interested only in what you can do for them. I mean first for them personally and then for their organization. Why? Because they are at risk when they choose you. If they make a selection of a speaker and a topic that does not fit the present reality of the situation this Association faces, then the decision maker my be given the opportunity to seek other gainful employment.

Actions to take:

1. Liberate your imagination before every outbound marketing call. Pour emotion, intuition and imagination into your approach. Toss out the rule book including the rules I give you. Think in terms of the value you can add. Think about the problems, challenges, and opportunities this Association or corporation faces in the real world.

2. Cast yourself as a one-of-a-kind value-adding resource. Spice up your offer with gut-level insights. Invite your intuition to guide you. (I'm doing this now as I craft this message.)

3. Think in terms of outcomes this organization wants and the outcomes this decision maker desires: Develop doable strategies and actions that target these desired outcomes.

4. Corporations want productivity enhancements, more sales and profits, better communications, greater returns to shareholders, etc. The decision maker wants to look good because you are hired over all other choices.

5. Professional and trade associations want, first of all, perpetuation of dues income and second, they want their members to attend conferences they sponsor.

6. So position yourself as an outside expert who understands and addresses these concerns. Reveal what you have done for others in their position. Customize your program using their jargon, their trade lingo (Several years ago I presented a keynote speech for, as I recall, the National Spa and Pool Association. Their fictional heroes were "Gus and Gertie." You can bet I referred to "Gus and Gertie" several time during that keynote.)

7. Test these closing words: "Considering this (the array of benefits you offer), can you think of any reason to deny yourself these outcomes?" Then shut up. Do not say a word. Let the decision maker be the first to speak. More often than not, the word you hear will be "No." This is the "no" you want. It is the "no" that means "yes."

by: Burt Dubin

POST COMMENT

How To Read A Resume Transmission Repair Shops Should Be Aesthetically Pleasing Caterers For Formal Events - The Questions To Ask W500 Cardboard Balers - The Perfect Plastic Compactor For Large Waste {volumes Est A Fim De Trabalhar Em Casa E Ter Uma Boa Renda? - Continuao Why Is Australia So Popular Among Brits? W500 Baler - The Perfect Polypropylene Baler For Considerable Waste {volumes V500 Mill Size - The Perfect Plastic Waste Compactor For Big Rubbish {volumes Responsibilities Of Mississauga Accountants Advice On How To Enjoy Your Above Ground Pool Amounts[/spin Get The Right Knowledge About Vastu Colours From Vastu Consultants How To Make Different Kinds Of Stickers Professionally