Do you have a broad or narrow focus?

The focus of your website will depend on the focus of your business

. Some businesses have a fairly narrow focus. Some can benefit from a broad focus in their website design. Do you know which is best for your business?

The trouble a lot of businesses encounter during the web design process is the force of habit. All too many businesses continue to run along the same lines they always have when they approach the net. This can be a mistake, as it leads them to develop a website that isn't big enough, or fails to cover enough bases.

Examine your business Most business owners are intimately familiar with the nature of their business. They know it inside out. When they approach web development, they tend to instinctively apply that knowledge. There are times, however, when taking a step back can prove useful. It can be helpful to examine your business from an objective point of view when you're in the web development process.

The question that should be asked before your website is designed is whether your business should be casting a broad net to attract internet business. You can discuss this with our experts at Click Consult. A broad net, using a broad range of keywords, can attract more traffic to your site. On the downside, it takes more work. A narrow focus, while requiring less work, only really works if your business is comfortably established within its niche.

There are advantages to both types of focus. Some companies exist within a specific niche, meaning that they are better off focussing on the specific areas they specialise in. For example, a corporate finance restructuring consultant would be wasting their time trying to get general finance business. At the same time, a broad net might be what you need.

Do you have a broad or narrow focus?

By: Ronald Kresten

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