Does Article Marketing Work Well With Online Marketing?
Without doubt the answer is yes
Without doubt the answer is yes. However, though closely tied, online and article marketing are not quite the same thing. Think of online marketing as a very large body with many smaller satellites around it with article marketing, though small, being one of the most powerful satellites in close orbit.
The reason why both go hand in hand is because no online marketing campaign is complete without some form of article marketing. Online marketing and article marketing dovetail perfectly because using articles to market yourself, your website or your affiliate products is a proven and time-tested strategy for creating hugely successful online marketing campaigns.
Obviously, there are many other ways to successfully market your websites that can make money for you. However, most forms of online marketing have costs of some sort, because advertising, sadly, isn't free. That is, advertising isn't free unless you are advertising through article marketing.
This unique form of marketing was popular long before the internet was a big thing. For as long as mass print methods have been available, businesses have been marketing themselves through article creation, by offering something of value to print medium like newspapers and magazines in exchange for a byline or a small advertisement.
When it comes to promoting yourself online, article marketing is an excellent means of getting information out there to make money by creating powerful links back to your website or affiliate products.
With article marketing, there are numerous advantages to consider.
* Article marketing, done correctly, is an excellent way to attract powerful links from popular websites back to your website or affiliate website. This works out great for you because the more links your website receives from elsewhere, especially from popular websites, the more Google and other search engines will love you.
* By always giving good value and great content in you articles, you'll rapidly establish yourself as someone to be trusted as an expert on your chosen subjects. Truth has a ring about it and readers will trust you and keep coming back to your articles for more honest information.
* By adding a byline or resource box to your content you will be giving potential customers a way to contact you after reading your valuable content. This is where the magic begins because not only will you create numerous new links to your site, you will also draw to you potentially huge amounts of new traffic that would have been previously out of reach.
* If you know how to optimize your new articles for the search engines you will powerfully leverage your overall page ranking which of course drives more traffic because your pages have authority and naturally rank higher.
For these four reasons alone, you can see why I say it is essential (if you want to make money online) that article marketing features prominently in any online marketing campaign you put together. Of course, there are numerous other ways to successfully promote your website, but one of the most powerful is to use valuable, easy to read article content with a call to action for readers who appreciate your work to visit your website for more information, products, a newsletter, and so on and so forth.
by: Kevin Thompson
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