Does Having a Secure Website Increase Sales?
Does Having a Secure Website Increase Sales?
Having a secure and safe website guarantees to increase the amount of visitors to your site, as well as the sales you make. Studies have shown that a site with a Hacker-proof Seal increases all sales by approximately 6% after only 3 weeks, and continues to increase. This is because of three main reasons:
You Gain the Customers Confidence. If the customer feels like they can trust you and are safe on your site, then they won't be so skeptical signing up, or purchasing your product. People know that with a safety seal, like Trust Guard, they are protected from Identity Theft, Credit Card Fraud, and Hackers that can attack their computer. Have a secure sight that the people can trust is essential to having sales at all. This also builds great social equity between you and your customers.
Have a Security Seal Looks Professional. Having a badge on your sight established your credibility, as well as the credibility of your company or small business. It shows that you truly care about the safety of your site, and those visiting it.
Now Days, It Is Expected. Not having a Trusting security seal on your site can actually damage your credibility. So many people now days are becoming more informed, and know to look for that seal. If you do not have one, you usually do not have the customer either.
The best ways to help your site succeed is to be secure. Purchase a secure site protector such as Trust Guard. This will give you the credibility you desire and a huge increase in your sales.
Also, be sure to update your website often, this demonstrates that it is current and still worth using. No one wants a product that is obsolete.
Design your site professionally, and put your Trust Guard Seal right at the top of your site so it is for sure seen. If you post your Security Seal at the top of the page, or right by the check out/purchasing link, it has proven that you will receive more sales than if you were to place it anywhere else on the page.
In addition, don't forget to build your social equity and get your site out there so that the people will come to you.
The best way to Succeed at doing all of the above is to use Trust Guard. Businesses all over have been amazed with the great results they have received and how much more professional their website appears and the credibility it gains, simply from having a Trust Guard Seal. Below are some sincere testimonials (more of which you can find at: http://www.trust-guard.com/clients-testimonials-s/31.htm) hoping that your security will be with someone you can Trust.
"There shouldn't be a decision whether or not a website uses trust seals. Like having an SSL certificate, it should be just "what you do". I initially doubted the hidden power of trust seals. I thought that because of our stunning web site and incredible product, people would just trust us. Nope. The Trust Guard seals improved our conversion by 59.61%. I recommend Trust Guard because they are upfront, transparent, and their system automatically tests itself so you can see how well it works for you. The competition seems to focus on marketing & sales. Trust Guard focuses on results."
-Paul Young, Skybound Software
"After years of experience with other trust seals, the latest being HackerSafe (McAfee), we were tired of seeing the seal used as an advertisement for the issuer. Instead of assuring our customer that Lumera Diamonds is safe and secure, the seal was promoting the benefits of purchasing the service. Our average ticket on diamonds is over $4000, so security is an important issue for our customers. Trust Guard fits the bill perfectly, and is a much better value than any other option we have reviewed."
-Joe Brehob, lumeradiamonds.com
"Glow Products Corp. has been using web seals from Trust Guard since 2006. Trust Guard increases consumer confidence in the ability to shop in our online store, and has increased online sales by 70%. Their level of customer service is the highest in the industry. When we switched over from an older format of seals to a new format, any problems were promptly handled. We use Trust Guard on all four of our websites, and highly recommend users switch over to Trust Guard in order to receive the same high level of professionalism and expertise that our company experiences."
-Ray Kyle, Glow Products Corp
Trust Guard Truly is a secure, trusting, honest company that does its absolute best to give the customer what they want and need, especially when it comes to being safe and secure.
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