Does Video Marketing Work?
Does Video Marketing Work?
Does Video Marketing Work?
Video Marketing is fast becoming the best way to promote you business or product on-line. The reason behind this is quite easy to understand when you look at the statistics for YouTube, the most popular of the video hosting sites.
It is estimated that 18.5% of all internet users though out the world use YouTube this equated to almost 250 million people with approximately 2 billion views every day and growing. It is the fourth most viewed site on the net, and this only accounts for about 40% of the video market.
With these figures it is easy to see why there is such growth in this type of media and probably most importantly for the end user it is free.
When an Internet Marketer makes a new video they are trying to show the viewer not only the product they make be selling but the smart ones are also showing themselves to be at the cutting edge of Internet marketing.
It gives them the opportunity to promote themselves as a leader in their industry and so make themselves more attractive to their audience. This obviously works very well for the attractive and articulate marketer but what about those of us that do not look especially good on screen.
Well there are two trains of thought here. One might say that these particular people should only stick to the generic videos some companies make available but I say that is just not right.
These videos are being viewed all around the work by all sorts of people from every walk of life. There is no doubt that people relate to other people of all types otherwise there would be an awful lot of us who would stay single. Am I right? So if you are not the perfect 'TV' specimen don't worry, just make your video and people will watch it.
So what do you do if you are not comfortable in from of a camera? The option here is to produce a slide show or a power point presentation and just add your voice over. If you look at most personal videos by internet marketers they are not really doing anything other than stand there and give you a voiced monologue anyway so in a lot of cases the slide show would be an improvement.
Either way whatever your situation get something made and get it onto the internet.
Start to promote your videos by putting them on your personal or business blogs. Stick them on Facebook, get them out there. Make sure that you link the video back to your site so that curious viewers can find out more and begin to expand your marketing.
There is no doubt that with time and regular use video marketing becomes easier, very much like all forms of marketing on the internet, and it can increase your exposure greatly.
It is important to remember that videos are just one tool in the Internet Marketers arsenal and you must use a variety of methods to get the best results.
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