Does Your Attorney Website Have Personality?
Does Your Attorney Website Have Personality?
To be effective, your website must immediately appeal to your target client. And one of the best ways to make your website alluring is to include a little bit of your own personality.
You've probably heard the old saying that "people do business with people." This truism is all the more relevant for a law practice, where your skills may be all that stands between freedom and incarceration for a client.
So what do I mean by personality? Well, look at a random group of websites in your attorney niche. Most of these websites are bland, maybe strewn with serious-looking pictures of law books and clichd statements about "fighting for your rights."
On the other hand, the most effective lawyer websites are immediately identifiable. Not only do they look great, but they also include irresistible writing and appealing images. They convey a sense of what makes the lawyer or law firm unique, as well as their specialties, passions, and backgrounds.
And by the way, the site doesn't need to be fancy or include outrageous graphics. So if you are an attorney, I highly recommend you consider including these elements within your site:
Your Photo: I don't care if your mug isn't pretty. It's a known fact that websites with photos of people generate more leads.
Your Approach to Cases: Some lawyers are aggressive, fighting the vast majority of cases they take on. Others are more open to seeking plea bargains for their clients. Some lawyers like to convey a sense of strength; others like to be reassuring to their clients. What's your style?
Your Expertise and Credentials: Are you involved in legal organizations? Did you achieve honors as a law student? Are you a regular speaker on certain legal matters? Including that information on your site. The "About Us" pages in particular offer you the chance to brag about your accomplishments, your passions, and your knowledge.
Case Examples: Go beyond the minimal descriptions offered by most law firms. Turn past successes into stories, complete with characters your audience can relate to.
Information and Advice: Be an ally to your site visitors. Even if you've hired a website design company, you will want to write at least a few pages of content yourself. What are the 10 common police mistakes with DUI? What should you do if you've just been accused of fraud? If you write these pages yourself, your site will ooze authenticity.
Testimonials: Social proof is a powerful force. If appropriate, seek testimonials from satisfied clients, which you can integrate throughout your website.
Social Media and Blogs: Done right, social media integration can breathe life onto an attorney website home page.
These are just a few of the ways you can add a human touch to your website. Without them, your site visitors may not feel confident you can handle their extremely important legal matter. Indeed, you can win more clients with the same amount of web traffic just by incorporating a few personalized elements.
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